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Optimove Insights

Maximizing Returns from the Top 1% of Dormant Lottery Players

Discover how segmenting dormant lottery players effectively boosts reactivation rates

25 February 2025
Roni Sfadya

Live Betting, or In-Play Betting Drives Higher Player Spending and Garners More Betting Budget

Read the details of Optimove Insights’s Analysis of 3.8 Million Players in 5 Countries

17 January 2025
Oren Elias

Optimove Insights

Maximizing Returns from the Top 1% of Dormant Lottery Players

Live Betting, or In-Play Betting Drives Higher Player Spending and Garners More Betting Budget

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