Marketing AI
Discover how AI leverages data to predict future trends, optimize customer interactions, and deliver seamless personalization at scale
Acquisition integrates Adact’s gamification technology into Optimove’s Positionless Marketing platform to build the future of gamification and loyalty
The Marketing Rule of 7 can transform fleeting interactions into sustained customer relationships. Here's how:
In learning about ‘data anomalies’ a brand can predict customer needs
Discover how groundbreaking machine learning, spatial computing, and adaptability are shaping the next era of marketing in this insightful question-and-answer
2025 Report reveals how marketers can combat Marketing Fatigue with personalization, relevance, and AI-Driven insights to keep customers engaged
OptiLive, Optimove's brand new marketing solution, transforms how sportsbook operators engage players during live sporting events: here's everything you need to know
Discover how the gamification and Generative AI trends are shaping the iGaming industry
How to leverage AI in marketing to drive smarter decisions, greater engagement, and measurable growth
AI-driven marketing includes the new “Position-less” marketer, who is empowered to achieve unprecedented levels of efficiency, execution, and personalization
Key trends and strategies to elevate customer engagement and drive loyalty in the year ahead