Strategies for executives to keep brands competitive, relevant, and ready to capitalize on emerging channels

Discover the power of dynamic segmentation marketing and how it can boost retention and maximize Customer Lifetime Value (CLV)

To harness the full potential of SMS marketing, SMS segmentation is not just an option — it's a necessity

The summer may be winding down, but brace yourselves, because the holiday season is lurking around the corner! Yes, it's that time of year again when consumers start planning their gift shopping escapades.

In December 2022, the Las Vegas Review-Journal reported data from the Nevada Gaming Control Board revealing an ongoing trend. Mobile wagers constituted 68.1 percent of the state's total handle during the first 10 months of 2022, following the 2021 milestone of 64.6 percent. This equated to $5.3 billion out of a total of $8.1 billion in bets. The trend illustrates industry growth, tripling since 2010's figure of $2.7 billion.

When we introduced OptiText earlier this year, the idea was straightforward - to radically simplify the process of adding impactful SMS campaigns to your CRM marketing strategies. Why? Well, a couple of reasons …

Scheduled SMS campaigns deliver consistency and reach, keeping your brand top of mind. Triggered campaigns add personalization and timeliness, engaging customers on an individual level. But it's only by adopting a combined strategy that you’ll start to see the results you’re looking for - elevated customer loyalty, increased conversions, and a far healthier ROI. Here’s how to get started

The advantages of SMS marketing are clear: with 98% open rates and an average click-through rate of 36%, SMS marketing remains a direct, powerful and personal way to reach customers quickly and effectively. As a veteran marketing channel, SMS continues to evolve and adapt to the changing consumer landscape, making it both relevant and effective for your 2024 campaigns.

With two strategic acquisitions in 2022, Optimove added both mobile marketing channels and real-time personalization to create the first Customer-Led Marketing Platform. Optimove is kicking off 2023 with the addition of SMS, a crucial channel for all marketers, and delivering on our commitment to an all-in-one platform.

Gone are the days when a single message through a single channel sufficed to reach your complete customer base. Create a presence for your brand by managing campaigns across multiple channels