Discover how European lotteries are leading the way with digital-first strategies, personalization, and loyalty programs – the top six insights U.S. lotteries can’t afford to miss

Optimove’s NFL Betting Report provides sportsbook operators a dozen ways to optimize player (bettor) engagement, loyalty and maximize player lifetime value

Marking Problem Gambling Awareness Month, a new eBook explores the advantages of leveraging technology for proactive responsible gambling measures and implementing effective marketing strategies

Empower Your Sportsbook Strategy with Data-Driven Insights from Optimove's Latest Report

by Keith S. Whyte, Executive Director, National Council on Problem Gambling

As a gaming operator, what’s your most pressing challenge right now? Ever-increasing costs and decreasing budgets? Meeting complex regulatory compliance? Hanging on to fickle customers easily lured away by the competition? Thing is, there are a lot of hurdles to jump in the quest for sustainable, long-term growth - but there’s one crucial factor that has the potential to propel you forward: the prioritization of responsible gaming

Picture this – legislators, operators, and educators in a room together to discuss player protection in the iGaming industry. How do you think it went? You don’t need to guess – we’ll tell you.

We sat with Keith Whyte, the Executive Director of the National Council on Problem Gambling, to break down what Responsible Gaming really means for the industry, regulators, operators, and how technology can help. We also talked about seatbelts

We need more smart gaming operators that are quick and firm in embracing safer gaming marketing methods. It's a win-win

The online gaming space is big enough for both nice and mega brands to coexist. But do you know what makes one operator more successful than another? Well, we do – and it has everything to do with how mature the operator is when it comes to personalization