Optimove was positioned the highest in execution and furthest in vision among Challengers in the 2023 Magic Quadrant for Multichannel Marketing Hubs

Walmart, Sephora, Starbucks, Nike … just a few examples of the brands that have embraced AI to power their customer-first marketing efforts and deliver more personalized experiences to their audience. And while the specific implementations and techniques may vary, the overarching goal is the same - to leverage the partnership between AI and the humble CDP to better understand customer preferences, optimize marketing efforts, and ultimately drive business growth.

For a long time, no one believed QR codes had a future (yes, you too!) but technology and consumers have changed, and along with them, the humble QR code’s popularity.

NestJS combines the power of TypeScript with a modular architecture and strong dependency injection system, providing a scalable and efficient framework for building server-side applications. When and how should you consider using it? We explore the benefits and use cases of NestJS for building scalable and maintainable server-side applications

In software companies, it is common for developers, whether junior or senior, to deploy unstable code that fails in the Continuous Integration (CI) process and, as a result, the entire monolithic application. Is there a way to prevent this from happening? Yes. Take it from someone who has experienced it firsthand