Discover why marketers are rethinking promotions—and using rich data to deliver CRM-powered rewards that drive retention (with zero guesswork)

New data from over 5 million players reveals a clear truth: the sooner operators engage churned players, the more value gained

How data-driven insights help operators protect players and their business

AI-orchestrated gamification creates dynamic, personalized player experiences that boost engagement and retention. Here’s how

How understanding bettor behavior by entry round can help sportsbooks increase retention, reactivation, and engagement throughout the tournament

Retailers can take a page from iGaming’s playbook to boost loyalty and customer engagement. Timothy Biddiscombe, CEO of Purple Square CX, explains how

Optimove’s Pulse tool offers unmatched insights into iGaming and sports betting trends, performance, and benchmarks. Each month, we break down the key stats operators need to know to stay ahead

Last year's March Madness betting trends provide a blueprint for sportsbooks to optimize player value in 2025

Real-time events, data-driven insights, and personalized experiences keep players engaged on in-play betting. Here’s how

Discover how to improve player retention by enhancing the overall experience for players

Discover how NFL bettors shift their wagering behavior from the regular season to the playoffs and the Super Bowl