Gaming
AI-orchestrated gamification creates dynamic, personalized player experiences that boost engagement and retention. Here’s how
How understanding bettor behavior by entry round can help sportsbooks increase retention, reactivation, and engagement throughout the tournament
Retailers can take a page from iGaming’s playbook to boost loyalty and customer engagement. Timothy Biddiscombe, CEO of Purple Square CX, explains how
Optimove’s Pulse tool offers unmatched insights into iGaming and sports betting trends, performance, and benchmarks. Each month, we break down the key stats operators need to know to stay ahead
Last year's March Madness betting trends provide a blueprint for sportsbooks to optimize player value in 2025
Real-time events, data-driven insights, and personalized experiences keep players engaged on in-play betting. Here’s how
Discover how to improve player retention by enhancing the overall experience for players
Discover how NFL bettors shift their wagering behavior from the regular season to the playoffs and the Super Bowl
Optimove’s Pulse tool provides unprecedented visibility into iGaming and Sports betting industry performance, trends, and benchmarks
Learn how KPAX uses Opti-X to automate personalization, boost engagement, and streamline operations
Retention marketing is a blueprint for acquisition marketing and key to optimizing customer lifetime value (CLTV)