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Discover how European lotteries are leading the way with digital-first strategies, personalization, and loyalty programs – the top six insights U.S. lotteries can’t afford to miss

This blog highlights the presentation by Francesco Lietti, Sisal’s Online Innovation & Consumer Data Director, at Optimove Connect 2024

Learn how the Optimove CRM Marketing Platform powers accurate ad targeting, improves overall tracking, and lowers cost per action

In this post, learn why AI-orchestrated gamification is key to meeting and exceeding player expectations of personalization that are higher than ever

Online lottery revenue to grow 30% by 2029, answering these questions will help lottery operators enhance digital operations, strengthen player relationships, and drive growth

Discover the success of the Kentucky Lottery and Pennsylvania Lottery

by Keith S. Whyte, Executive Director, National Council on Problem Gambling

iGaming marketers connected with Optimove for winning player loyalty