The 2023 Cricket World Cup will generate a massive wave of first-time bettors like mega sporting events always do. Who are these casual bettors, how do they affect your KPIs, and how can you prevent them from churning quickly? We explain

As the curtains draw on this unique World Cup, we turn away from the pitch and peek behind the scenes where a different kind of drama was taking place. In this final “Pulsey” Award Ceremony, we won’t rate goals and assists, rather betting patterns and behavior during the tournament and around the globe. Which nation bet higher amounts? Which game registered the most bets? Which nation stood out in retention and reactivation? Let the show begin

The World Cup is winding down. Here's what you need to know – everything from predictions to hypotheses – about the new players you've just engaged with. We're taking you one year forward post-World Cup. On your mark, get set, go!

Can you believe we're already more than halfway through this tournament? Filled with goals and upsets, the tournament has kept us all on our toes. As we head into the Quarter Finals, we offer a different kind of awards, focused on betting behavior and patterns. The “Pulseys”, if you will. Which nation bets the highest amounts? Which leads in retention and new players? Which prefers Live Betting? Let the ceremony begin!

All eyes are on Qatar as the World Cup gets going. So many languages, countries, and cultures have come together – but how do you keep your online sports bettors engaged from home when their national team is eliminated or even never made it to the finals of the tournament in the first place? Shh… we’ve got all the secrets here

What happens when a unique World Cup meets a first-of-its-kind industry benchmark tool? We're not sure, it never happened before, but it'll definitely be big. With our brand-new World Cup Pulse, for the first time ever, operators can truly compare their performance to the rest of the industry, gaining invaluable insights along the way

The whistle will blow in just a few weeks, and the soccer extravaganza, the biggest show on earth, will kick off. There's still time for your emails to stand out among the competition and for your brand to get noticed, no stress required. Are you ready for instant gratification and increased engagement? One, two, three, go!

The World Cup is almost here, and competition is fierce. To help get you tournament ready, here are our last-minute final mobile app must-dos. Start revving up your marketing game today!

We've got 52 days, 1,248 hours, 74,880 minutes until the whistle blows and the 2022 FIFA World Cup kicks off. Fans will soon be arriving in Qatar to cheer on their favorite team. Now’s the time to capture your players and provide them with a winning experience

Shhhhhh …. Listen … Can you hear that? It’s the unmistakable sound of head-scratching, keyboard-thumping, and finger-drumming as retailers across the world sit down and start planning their Q4 campaigns. But this year, it’s different as we career at high speed towards the FIFA World Cup 2022 …

We love to use our expertise to help steer marketers towards up-to-date data proven to increase retention; that’s just who we are. New players acquired during mega events usually don’t stick around. Once the Final whistle is blown, boom, they’re gone. Since keeping them around is particularly hard, use these quick retention tips and tricks to beat the odds