Customer expectations are evolving, and staying ahead means learning from the best. At Optimove Connect, 19-20 March in London, five industry leaders will reveal how they’ve mastered CRM marketing with proven strategies to boost personalization, maximize engagement, and drive revenue.
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The Big Picture: The 5 Connect Sessions You Can’t Miss
Attend Optimove Connect 2025 and gain best practices from industry experts in the following sessions:
March 19 | 11:10 AM GMT Speakers: Lucy Wigglesworth, Head of CRM, Tesco Bank & Dana Carr, Director of Email Marketing ,Optimove In this session, Wigglesworth will take you through Tesco Bank’s journey with Optimove’s expert Deliverability Services team, led by Dana. Learn how they identified engagement challenges, built a deliverability strategy, and successfully executed their largest single campaign volume—achieving a 99% inbox delivery rate.
March 19 | 11:50 AM GMT Speakers: Rachel Parker & Georgi Pepelyankov, Kindred Group Rachel and Georgi will showcase how they leveraged Optimove to unify their MarTech stack, leading to measurable marketing wins.
Session #3 – My Heritage: How MyHeritage Scaled Multi-Language Campaigns Globally
March 19 | 2:10 PM GMT Speaker: Yinon Glasner, Head of Customer Value Management, MyHeritage Running campaigns in 25+ languages sounds impossible—unless you have the right tech. MyHeritage’s Yinon Glasner will walk you through how they tackled multi-language global communication challenges with automation and personalization.
Session #4 – BetMGM: “Never Miss a Moment” – Unlocking the Potential of Real-Time Personalization
March 20 | 11:30 AM GMT Speaker: Claus Hansen, Senior Director, CRM, BetMGM Personalized experiences drive meaningful engagement. Plus, engagement isn’t just about personalization—it’s about timing. In this session, Claus Hansen will show how BetMGM leverages Optimove to capitalize on critical moments, using AI to trigger the right action at the right time.
The CRM Marketer Evolution’s Curve Guide
Download this guide to learn about the 5 stages of a marketer’s evolution. Discover which level you are on and how you can move up.
Session #5 – ComeOn Group: Tailoring the Experience: How Personalization Drives Measurable Results
March 20 | 1:30 PM GMT Speaker: Sherwin Jarvand, ComeOn Group Personalization is the key to retention and revenue. ComeOn Group’s Sherwin Jarvand will share how leveraging Opti-X, Optimove’s Digital Experience Platform, has helped them create impactful, data-driven player journeys that drive engagement and long-term loyalty.
Rony Vexelman is Optimove’s VP of Marketing. Rony leads Optimove’s marketing strategy across regions and industries. Previously, Rony was Optimove's Director of Product Marketing leading product releases, customer marketing efforts and analyst relations. Rony holds a BA in Business Administration and Sociology from Tel Aviv University and an MBA from UCLA Anderson School of Management.
