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Rusty Warner, Forrester VP, Principal Analyst, to Speak at Optimove’s Connect Conference in London on March 20-21
Renowned expert whose research focuses on enterprise marketing technologies, including cross-channel campaign management, marketing resource management, and real-time interaction management, will address attendees of Optimove Connect. The title of his talk is The Future of Customer-Obsessed Marketing. With martech spending reaching new heights, with diminishing returns, Warner offers marketers a rare opportunity to gain insights to … Continued
DIY Hack: How to Calculate Customer Lifetime Value
Customer Lifetime Value Calculation Customer lifetime value is a key metric that every marketer should track, as it usually reflects the core health of customer-centric businesses. There are various formulas floating around the Web aimed at helping marketers quickly calculate customer lifetime value. Using these straightforward equations may be appealing, but when components of the … Continued
Transforming customer-first marketing with AI Technology
So far so impressive … The thing is, it’s not just a simple case of plug-and-go when it comes to CDP/AI integration – or rather, it can be, but there’s a lot more to consider! From data management and activation to designing your CDP to take advantage of AI to reimagining your entire marketing operations, … Continued
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