Search the website

CRM Hack: Marketing Campaign Optimization

Watch: 5 Tips for what to keep in mind when testing and analyzing your campaign performance

Read Time 3 minutes
Posted in

In CRM marketing, you analyze your customers’ behavior and segment them accordingly. That’s the first step for everything.

Then you think about the entire journey of communications you would like for your customers to have in order to reach their full LTV potential.

But optimizing existing marketing plans is not an easy task. There are some essential ways to make the process simpler, though.

To achieve the results your marketing team is looking for, you should run campaigns with test and control groups. When analyzing the campaign results, you can compare the groups you set up and make changes accordingly.

We know that using this method to maintain hundreds or even thousands of campaigns can be exhausting.

And so, here are five tips to pass the traps and obstacles and keep the cycle running:

Download 4 use cases on adopting marketing testing & optimization best practices

From the video:

5 Tips: What to keep in mind when optimizing campaigns:

1. Use a naming convention for your target groups, promotions, etc.

Make sure to keep the names short and simple but still clear.

2. Set a time limit for A/B campaigns.

The test period itself is crucial for understanding the actions of a specific segment of customers.

3. Analyze one journey at a time

Be sure to focus on a specific cycle, country, etc. For example, find a specific cycle in a specific country that is underperforming, and look into it. Analyzing each journey separately will help avoid confusion and teach you about your whole activity from the ground up.

4. Include campaigns with no customers.

No campaign should ever be overlooked. Campaigns with no customers, for instance, are a sign that something isn’t working and should be included in your overall analysis.

5. Check your deliverability methods

These could be affecting your overall campaign performance, such as open and click rates, which will help you better understand your customer behavior.

If you’re interested in learning more about optimizing your CRM marketing campaigns, contact us.

Don’t miss out on our previous CRM hacks from Optimove experts, either:

Published on
Posted in

Dafna Sheinberg

Dafna is a creative marketing content writer and editor who produces strategic content for various online industries. With over ten years of professional writing experience, she helps brands grow and increase profitability, efficiency, and online presence. Dafna holds a B.A. in Persuasive Communications from Reichman University (IDC Herzliya).

Get new blogs directly in your inbox

Related Blogs

The Portrait of the Subscriber in the Customer Life Cycle

Subscription-based services have been around since the turn of the previous century – think of library memberships or milkmen and ice-sellers completing their route, providing their goods to their “subscribers” door to door. In recent years, the internet era, combined with the increasing efficiency of the parcel post services, has boosted the rise of companies utilizing … Continued

22 February 2018   |   Yoni Barzilay
Some CRM Teams Make 45% More Revenue Than Others. What Do They Have in Common?

The most in-with-the-times B2C brands out there are customer-centric. The smartest among them make a strategic effort and investment in increasing their Customer Lifetime Value by making CRM Marketing a priority. The luckiest ones do it with Optimove as their Multichannel Marketing/Cross-Channel Campaign Management Hub. And, at the edge of that pyramid of doing everything … Continued

19 August 2021   |   Dani Amitay
Add “The Declining ROI of Mobile Marketing” to the List of Pains Holistic Multichannel Strategy Relieves

In a world where most consumers want to know what brands are doing to address environmental issues, sustainability is expected to be standard business practice. In practical terms, it means that marketers are expected to follow the definition of sustainability, which is – according to the UN Commission on Environment and Development – ensuring that all … Continued

16 June 2022   |   Gary Cohen

Get a personalized tour of Optimove

Let us show you how to go from tens to hundreds of segments