Related Blogs
Get a Taste of How to Acquire High-Value Customers
Acquiring new customers is core to every business. The problem is, customer acquisition costs have been increasing due to intense competition for customer attention and wallet share. With so many food delivery options out there when we no longer get to enjoy restaurant dining fully – brands must rise above the noise. Most direct-to-consumer food … Continued
AI See What You Did There: Next-Gen Marketing Attribution Models
Why it matters: This blog post explores the intricate realm of marketing attribution, focusing on various models, the impact of AI and machine learning, and the necessity of data-driven practices. It emphasizes the need for continuous testing, integration of data sources, and optimization of touchpoints, providing marketers with valuable insights to enhance their strategies and … Continued
Watch: Smart CRM Basics on Predictive Behavior Modeling and B2CRM Weekly News Update
PostFunnel Insider is Optimove’s series of CRM know-how, tips, news, and analysis videos. This time, we got the weekly news update, and a new Smart CRM Basics on predictive behavior modeling All previous weekly showsAll our videos on Optimove’s Youtube channel B2CRM News: TikTok’s Advantage Over Instagram, and Nike’s (intentional?) Blunder Smart CRM Basics: Predictive … Continued
Get a personalized tour of Optimove
Let us show you how to go from tens to hundreds of segments