Everyone’s Talking About Optimove’s CRM Lightning Talks at ICE 2023
Optimove’s amped for the annual ICE event that brings together iGaming industry experts and professionals from around the world to exhibit, network and discuss the latest trends and strategies. Of course, we’ll be there, but this year, we’ve got something extra special in store for you. Come in and find out…
ICE 2023 is happening next week, and we couldn’t be more excited!
This year, in addition to our stand and traditional Happy Hour, we’ll be holding five 10-minute CRM Lightning Talks every hour, on the hour. This is a series of quick, insight-packed talks put together by our seasoned CRM experts and covering the hottest topics for 2023.
If your brand is attending, you will want to be there.
CRM Lightning Talk # 1 – Real-Time Data Makes the Difference
The first talk will discuss the importance of real-time data and its impact on player engagement.
By utilizing real-time data, brands can personalize their customer journeys and ultimately boost customer life-time value and the overall bottom line. Furthermore, real-time campaigns have been proven to drive higher engagement levels than traditional ones – and the experts will provide examples to prove it!
Finally, the ‘Slow’ and ‘Fast’ data approach will be explained – a valuable tool for solving specific business pain points.
CRM Lightning Talk # 2 – The Power of Mobile Campaigns
Mobile campaigns have become an increasingly powerful marketing tool as more and more users shop/play on the go.
This second talk will not only describe the importance of mobile in today’s business landscape but also demonstrate how it can be used to increase customer engagement and boost retention.
We will also cover location-based marketing and how it can be used to deliver the right message, to the right customer, at the right time.
This must-attend talk is crucial for anyone interested in understanding the power of mobile campaigns, how to personalize campaigns and the strategies that drive higher LTV and customers to interact with brands.
CRM Lightning Talk # 3 – Responsible Gaming: Be Proactive, Go Predictive
Those interested in learning more about responsible gaming practices and how to create a strategy that works best for your business – this talk is for you!
Though identifying at-risk players can be a significant challenge for gaming operators worldwide, it is crucial in promoting responsible gaming practices and boosting player retention. This talk will also explore how predictive models can accurately identify at-risk players, so they receive the most appropriate marketing messages from your brand.
Finally, attendees will learn how to segment players so that each receives the correct type of content that puts responsible gaming front and center.
CRM Lightning Talk # 4 – How to Reduce Bonus Abusers by 50%
Bonus abuse can be a significant problem for gaming operators and can take a toll on retention rates and revenue.
This talk will explore strategies for identifying and dealing with bonus abusers, focusing on reducing bonus abuse by 50% while increasing retention.
Attendees will learn how to avoid mislabeling smart customers using detailed layering of attributes and will receive tips and tricks on properly communicating with flagged bonus abusers.
CRM Lightning Talk # 5 – Personalizing the In-Platform Player Experience
Personalization is key to providing a good customer experience, as it allows businesses to tailor their messaging and offers to the individual preferences and behaviors of customers.
This final 10-minute talk will explore the use of data and analytics to create a personalized experience for players in-platform and the positive impact it can have on engagement, retention, and revenue.
It’s a valuable talk for anyone interested in using the latest personalization methods to improve players’ experiences with their brand.
Seasoned experts will deliver all talks; at the end of each talk, there will be time for questions and answers. See you soon!
P.S. Our stand is located at N5-110, right by the N5 entrance.
Optimove CRM Lightning Sessions Schedule
Tuesday, February 7th & Wednesday February 8th
11:00 Real-Time Data Makes the Difference
Tomer Aronheim, Strategic Services Team Leader, Optimove
12:00 Responsible Gaming: Be Proactive, Go Predictive
Jonathan Inbar, Director of Strategic Services, Optimove
13:00 Personalizing the In-Platform Player Experience
Rob Davis, Director of Personalization Technology, Optimove
14:00 The Power of Mobile Campaigns
Jonathan Inbar, Director of Strategic Services, Optimove
15:00 How to Reduce Bonus Abusers By 50%
Jonathan Collins, Strategic Services Team Leader, Optimove
Richard Stonehill, Data Insights consultant, Optimove
Thursday, February 9th
11:00 Real-Time Data Makes the Difference
Tomer Aronheim, Strategic Services Team Leader, Optimove
12:00 Responsible Gaming: Be Proactive, Go Predictive
Jonathan Inbar, Director of Strategic Services, Optimove
13:00 The Power of Mobile Campaigns
Jonathan Inbar, Director of Strategic Services, Optimove
Dafna is a creative marketing content writer and editor who produces strategic content for various online industries. With over ten years of professional writing experience, she helps brands grow and increase profitability, efficiency, and online presence. Dafna holds a B.A. in Persuasive Communications from Reichman University (IDC Herzliya).
