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Results based on 759,461,870 bets that were made during NFL games days across the past three seasons

Report reveals how marketers can combat Marketing Fatigue with personalization, relevance, and AI-Driven insights to keep customers engaged

Live betting is on the rise— here’s how sportsbooks can capitalize on the surge

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Optimove’s Blog

Data, Marketing and the Universe

Join us in London on March 19-20, 2025, for an inspiring keynote on achieving the extraordinary with renowned endurance swimmer and ocean advocate Lewis Pugh

How to Keep Your First-Time Customers Coming Back

OptiLive, Optimove’s brand new marketing solution, transforms how sportsbook operators engage players during live sporting events: here’s everything you need to know

At peak sporting events, short-term wins don’t guarantee long-term growth. Part 1 of a series to help operators maximize Super Bowl success

Motti Colman, Optimove VP of Revenue Gaming, reflects on a decade at the world’s biggest iGaming show

Discover how the gamification and Generative AI trends are shaping the iGaming industry