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What retailers need to know about building long-lasting customer relationships

Real-time events, data-driven insights, and personalized experiences keep players engaged on in-play betting. Here’s how

Discover how to improve player retention by enhancing the overall experience for players

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Data, Marketing and the Universe

Acquisition integrates Adact’s gamification technology into Optimove’s Positionless Marketing platform to build the future of gamification and loyalty

How to Keep Your First-Time Customers Coming Back

Discover how NFL bettors shift their wagering behavior from the regular season to the playoffs and the Super Bowl

Get expert advice and tips in these ten powerful CRM marketing sessions

Discover how segmenting dormant lottery players effectively boosts reactivation rates

Optimove CEO, Pini Yakuel