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Meet Optimove at G2E Las Vegas 2024: Discover the Future of Player Engagement 

Join us at Booth #2630 from October 8-10 for our signature CRM Lightning Talks. Don’t miss out on actionable insights across several key areas delivered by Optimove experts!

See the difference control groups make in this guide

Why it matters:

By attending Optimove’s CRM Lightning Talks at G2E Las Vegas 2024, marketers will walk away with deeper knowledge of event-based strategies, personalization, predictive analytics, and gamification—all crucial for optimizing player engagement, retention, and loyalty. 

Key takeaways:

Join us at G2E for four CRM Lightning Talks at Booth #2630. Here’s the schedule: 

Oct. 8 & 9 

  • 11:00 AM – From Brackets to The Big One: 2024 Big Sporting Event Insights  
  • 1:00 PM – Personalization Power: The Secret to Player Connection  
  • 2:00 PM – Bonus Clairvoyance: Harnessing Predictive Power for Bonus Optimization  
  • 3:00 PM – Next Level Unlocked: 5 Ways to Up Your Gamification Game  

Oct. 10  

  • 11:00 AM – From Brackets to The Big One: 2024 Big Sporting Event Insights  
  • 12:00 PM – Next Level Unlocked: 5 Ways to Up Your Gamification Game 
  • 1:00 PM – Bonus Clairvoyance: Harnessing Predictive Power for Bonus Optimization


Optimove is heading to Las Vegas for G2E 2024, and we can’t wait to connect with you there! Find us at booth #2630 for a series of CRM Lightning Talks led by our team of experts, covering the cutting edge of CRM marketing, personalization, and gamification. Dive into exclusive insights that will help you optimize player engagement and boost retention. 

A DIY Approach to Calculating your Customer LTV

4 Optimove CRM Lightning Talks 

A series of four exclusive 10-minute talks presented by CRM marketing experts: 

#1 – From Brackets to The Big One: 2024 Big Sporting Event Insights  

Speaker: Dana Rausch, Strategic Services Team Lead, Optimove 

Big events can drive short-term revenue but negatively impact long-term player retention. Poor retention after a significant event can harm overall player lifespan and reduce acquisition, leading to revenue loss from decreased activity.  

Attend this talk to learn four strategies for success in 2025, including how to engage and retain players. 

# 2 – Personalization Power: The Secret to Player Connection  

Speaker: Matthew Gilbery, Director of Personalization (Opti-X), Optimove 

Learn how to scale personalization and speed up time-to-value, player lifetime value, and revenue using over 20 out-of-the-box iGaming recommendation methods. This talk also describes how to use AI to deliver a 1:1 player experience and ensure games with higher margins are prioritized in your marketing strategy. 

#3 – Bonus Clairvoyance: Harnessing Predictive Power for Bonus Optimization  

Speaker: Dana Rausch, Strategic Services Team Lead, Optimove 

Players love generous bonuses, but too much generosity can reduce profit margins. This session will show how to strike the right balance between giving bonuses to retain players. Key takeaways include knowing who should receive a bonus, the most relevant bonus for them, and the appropriate bonus amount.  

Calculate Your Customers’ LTV!

A DIY Approach to Calculating your Customer LTV

#4 – Next Level Unlocked: 4 Ways to Up Your Gamification Game 

Speaker: Ben Tepfer, Director of Product Marketing, Optimove  

Gain actionable insights on how to enhance your gamification strategy and discover the impact of contextual relevance, real-time personalization, predictive insights, and multi-channel experiences. Every moment counts when engaging your players, this session will teach you how to make gamification work for each one! 

In Summary

Attend these talks to gain exclusive insights into the future of CRM marketing and discover innovative strategies that will keep you ahead of the competition. 

Don’t miss out – catch us at our #2630 booth, attend our talks, and let’s connect! 

Want to schedule a face-to-face meeting? Email us at  [email protected].  

For more insights, contact us to request a demo.

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Rony Vexelman

Rony Vexelman is Optimove’s VP of Marketing. Rony leads Optimove’s marketing strategy across regions and industries. Previously, Rony was Optimove's Director of Product Marketing leading product releases, customer marketing efforts and analyst relations. Rony holds a BA in Business Administration and Sociology from Tel Aviv University and an MBA from UCLA Anderson School of Management.