Optimove Named the Visionary Leader in Gartner’s 2024 Magic Quadrant for Multichannel Marketing Hubs
Optimove also continues as a leader in Journey Orchestration in the 2024 Critical Capabilities for Multichannel Marketing Hubs Report. Reports confirm Optimove’s commitment to equip marketers with the tools they need for the future - today
Gartner results validate that Optimove is the visionary leader in building solutions to empower marketers to deliver highly personalized and relevant multichannel customer journeys. As consumer expectations for tailored experiences continue to grow, Optimove provides marketers with the tools to meet these demands while optimizing campaigns for engagement and revenue.
Stay in touch
Be the first to know all about the latest Marketing tips & tricks, Industry special insights and more
Optimove: Recognized as the #1 Leading Visionary for Multichannel Marketing Hubs
Optimove has been recognized as the leading Visionary in the 2024 Gartner Magic Quadrant for Multichannel Marketing Hubs (MMH). Among the fourteen companies evaluated, Optimove was positioned furthest on the Completeness of Vision axis, underscoring its forward-thinking approach in an industry rapidly evolving to meet the growing consumer demand for personalized, relevant experiences.
Optimove’s strategic vision and innovative use of AI have allowed it to carve out a unique position in this competitive market.
“Optimove’s prescriptive intelligence features help marketers optimize sequences of individual journeys to drive both high engagement and revenue growth. Gartner Peer Insights reviewers praise these features, especially Optimove’s ability to analyze customer segment migration patterns and support next best action programs.”2024 Gartner Magic Quadrant for Multichannel Marketing Hubs (MMH) Report
By placing Optimove furthest on the Completeness of Vision axis, Gartner validates that Optimove is enabling the future of marketing now.
AI has ushered in the ‘position-less’ era in marketing, where marketers no longer need to rely on other departments for support. Optimove’s AI-driven platform empowers them to be more versatile, adaptable, and collaborative, delivering more personalized and relevant customer journeys.
Optimove’s Vision is a Practical Reality
Optimove has brought AI to life with OptiGenie, a comprehensive AI tool to help marketers achieve true personalization at scale.
Optimove transforms single-function marketers into position-less ones and product-centric marketing programs into customer-led ones by imbuing every step of the marketer’s workflow with AI-powered assistance.
OptiGenie supercharges marketers with three core AI capabilities—AI Insights, AI Creation, and AI Orchestration—to help marketers unlock deep customer insights, build engaging campaigns, and ensure personalized experiences.
AI Insights: Uses predictive models to anticipate customer behavior, optimize campaigns, and deliver real-time generative insights
AI Creation: Enables rapid campaign development with AI-generated content, personalized product recommendations, and strategic Segment Discovery
AI Orchestration: Automates campaign execution using self-optimizing campaigns and journeys, personalized campaign testing, and multi-touch attribution models
By combining these features, OptiGenie gives marketers the tools to seamlessly personalize experiences, automate campaigns, and enhance customer engagement and ROI at scale.
Optimove: A Visionary Leader for More Than Decade
Optimove has had the vision to embed AI into marketing for over a decade. The vision of AI-led marketing is a hallmark of Optimove. Optimove was the first CRM Marketing Platform to natively embed AI with the ability to predict customer migrations between lifecycle stages in 2012 and with OptiBot, starting in 2016. Its most recent major announcement, in November 2023, was OptiGenie: a comprehensive AI-powered suite empowering marketers to optimize workflows from Insight to Creation and through Orchestration.
The CRM Marketer Evolution’s Curve Guide
Download this guide to learn about the 5 stages of a marketer’s evolution. Discover which level you are on and how you can move up.
Optimove’s Continues Its Leadership in Journey Orchestration
The recognition comes with positive comments in Gartner’s accompanying 2024 Critical Capabilities for Multichannel Marketing Hubs report.
Optimove received the second-highest rankings for Journey Building and Execution and Multichannel Optimization and Prioritization, showcasing its strength in orchestrating multichannel campaigns that drive both engagement and revenue. Gartner Peer Insights reviewers also praised Optimove’s capabilities, particularly its prescriptive intelligence features that allow marketers to optimize individual journeys and support next-best action programs.
Key Scores in Critical Capabilities:
Journey Building & Execution: Second highest ranking
Multichannel Optimization & Prioritization: Second highest ranking
Journey & Campaign Management: 4.8/5.0
Multichannel Execution & Measurement: 4.7/5.0
Prescriptive Intelligence & Decisioning: 4.5/5.0
“Marketing buyers seeking to drive high return on engagement through multichannel orchestration and prescriptive intelligence should consider Optimove’s Customer-Led Marketing Platform.” Gartner 2024 Critical Capabilities for Multichannel Marketing Hubs Report
In Summary:
Optimove continues to redefine the boundaries of marketing, providing innovative solutions that enable marketers to Start theFuture of Marketing Now.
To learn more about how Optimove can help catapult brands into the future of marketing today, request a demo and discover the power of Customer-Led Marketing.
Rony Vexelman is Optimove’s VP of Marketing. Rony leads Optimove’s marketing strategy across regions and industries. Previously, Rony was Optimove's Director of Product Marketing leading product releases, customer marketing efforts and analyst relations. Rony holds a BA in Business Administration and Sociology from Tel Aviv University and an MBA from UCLA Anderson School of Management.
