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Recommendations for Marketers
Here are the recommendations for marketers on Get to Know Your Customers Day, based on the insights from this report:
1. Enhance Omnichannel Strategies
Develop seamless online and offline retail experiences. With 83% of consumers checking prices online while shopping in-store, ensure your platforms are user-friendly and informative.
2. Optimize for Product Categories
Soft Goods: Maintain a strong presence both online and in-store.
Hard Goods: Emphasize in-person shopping experiences.
Beauty, Health, and Cosmetics: Keep an in-store presence for tactile experiences, support online sales for replenishments.
Travel: Focus on online marketing and booking platforms.
Promote digital wallets and ensure a smooth, secure checkout process. Preferences for digital wallets rose from 14% in 2023 to 22% in 2024.
4. Prioritize Quality Over Price
Maintain high product standards, as 77% of consumers prioritize quality over price. Highlight quality and durability in marketing messages and leverage user-generated content.
5. Personalize Customer Interaction
Use data analytics to tailor marketing messages and offers, creating personalized shopping experiences.
6. Cater to Gen Z and Millenials
Focus on value-driven purchases, technological integration, and sustainability. Highlight deals, loyalty programs, thorough product information, and experiential rewards.
7. Adapt to Generation X Preferences
Highlight convenience and efficiency, blend online research with in-store purchases, and focus on family-oriented products, home improvement, and wellness offerings.
8. Leverage Baby Boomers’ Economic Power
Tailor strategies to emphasize quality, reliability, and value. Cater to their preferences for email, news websites, and traditional platforms like Facebook.
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Align marketing campaigns to capture increased spending, emphasizing value and quality to appeal to both budget-conscious and confident consumers.
10. Promote Sustainability
Highlight sustainability efforts and ethical practices to appeal to Gen Z and Millennials who prioritize corporate responsibility and environmental stewardship.
By implementing these 10 strategies for Get to Know Your Customers Day, marketers can build deep, loyal relationships with customers and effectively respond to the evolving shopping behaviors in 2024.
Rony Vexelman is Optimove’s VP of Marketing. Rony leads Optimove’s marketing strategy across regions and industries. Previously, Rony was Optimove's Director of Product Marketing leading product releases, customer marketing efforts and analyst relations. Rony holds a BA in Business Administration and Sociology from Tel Aviv University and an MBA from UCLA Anderson School of Management.
