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Celebrating CRM Marketing Excellence: Meet the 2025 Heptagon Award Winners

Recognizing the top campaigns, marketers, and teams redefining customer-led marketing with AI and Positionless Marketing strategies

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How AI is Transforming CDPs

Why it Matters:

Optimove Connect 2025 honored the best in CRM marketing — brands, teams, and individuals who are leading the way with data-driven, AI-powered, and Positionless Marketing strategies. 

Now in its fourth year, the Heptagon Awards are the benchmark for marketing excellence. This year’s ceremony, held in London, introduced a new award category: Positionless Marketer of the Year — recognizing an individual who exemplifies the power of marketers unbound by fixed roles. 

Redefining what’s possible in marketing 

The Heptagon Awards celebrate those who break boundaries in CRM marketing. Winners are selected based on innovation, impact on revenue, and marketing orchestration. 

The 2025 Heptagon Award Winners

Best Marketing Campaign Awards 

Best Email Campaign: Blain’s Farm & Fleet 

Best Multichannel Campaign: Funstage (Gametwist), award accepted by Tobias Keller, VIP Account Manager (pictured below)

Best Use of AI for Marketing Orchestration: Atlantic City 

Best High-Impact Campaign: Lottomatica, award accepted by Valentina Ferrandu, Campaign and Engagement Manager (pictured below)

Top Individual Marketer Awards 

CRM Rising Star: Elisabeth Johansson, CRM Project Manager, Musti Group

Best CRM Executive: Claus Hansen, Senior Director, CSM, Entain – BetMGM  

Best Positionless Marketer: Maciej Muras, Business Owner Community, Loyalty & Head of CRM, Entain – STS S.A., pictured below

Best Marketing Team Awards 

Best Martech Ecosystem: DAZN (pictured below Brendan Coelho, VP of Global Retention Strategy)

Best CRM Team: Sephora (pictured below Bethany Warnock, Manager, Broadcast Orchestration)

Heptagons represent a movement to Positionless Marketing  

The Heptagons represent a movement toward more agile, empowered marketing teams that are Positionless. These winners prove that marketers who are free from rigid roles and supported by AI-driven tools deliver personalized, impactful customer experiences at scale. 

Congratulations to all the 2025 winners for pushing CRM marketing into the future.

Read more in the press release: Optimove’s 4th Annual Heptagon Award Winners for CRM Marketing Excellence Announced Including New Category: Positionless Marketer of the Year. 

To learn more about how Optimove can help catapult brands into the future of marketing today, request a demo and discover the power of Positionless Marketing.       

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Rony Vexelman

Rony Vexelman is Optimove’s VP of Marketing. Rony leads Optimove’s marketing strategy across regions and industries. Previously, Rony was Optimove's Director of Product Marketing leading product releases, customer marketing efforts and analyst relations. Rony holds a BA in Business Administration and Sociology from Tel Aviv University and an MBA from UCLA Anderson School of Management.

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