7 Reasons iGaming Operators are The World’s Most Sophisticated Marketers
iGaming marketers need to keep pace with a consumer "buying cycle" 10 times retail velocity, giving them minutes -- or even seconds -- to retain or lose a player.
Understanding the marketing strategies employed by iGaming operators provides invaluable insights for marketers and business leaders across the globe.
Marketers can stay ahead of the curve in an ever-evolving digital landscape with these cutting-edge practices.
Key takeaways:
With a consumer “buying cycle” 10 times retail velocity, iGaming companies have minutes or even seconds to retain or lose a player.
They must provide premium customer service, or a player will quickly run off to the competition. When it comes to promotions, operators want to be on top of their game, too, as, again, competition is right next door.
As a result, iGaming CRM Marketing leaders emerge as early adopters, quick adapters, and pioneers, showcasing innovative marketing practices that transcend industries.
From personalized experiences to agile marketing tactics, iGaming marketing teams, big or small, wield strategies at the leading edge of CRM marketing.
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What sets iGaming marketers apart
iGaming marketing can often be more advanced than other industries due to its adept utilization of CRM Marketing solutions that leverage data-driven strategies, agility, technology integration, personalized experiences, community building, and a solid mobile-first approach.
While other industries are increasingly adopting these practices, the dynamic and competitive nature of iGaming has positioned it at the forefront of marketing innovation. The iGaming sector’s ability to swiftly adapt to trends and leverage cutting-edge technologies has propelled it.
More than best practices – iGaming marketers are writing the playbook for modern marketing. Here are the seven reasons:
Data, data, and data-driven strategies iGaming platforms thrive on data analytics to understand player behavior, preferences, and trends. They leverage advanced analytics tools to tailor marketing strategies, offering personalized experiences that resonate with individual users.
With different operators featuring nearly identical games and in-game parlays, players have no immediate reason to stay with one or another. The marketer’s CRM Marketing strategy needs to become more personalized as operators possess more granular and diverse data, including historical and real-time data. This leads us to the next point.
Personalization and relevancy are key Data is the first step and a crucial one. Without it, there’s no CRM Marketing personalization, and without personalization, operators struggle to retain players. iGaming marketing teams excel in delivering Customer-Led Marketing, which in iGaming starts with the player and their preferences and offers personalized and relevant experiences – such as tailoring content, promotions, and recommendations based on individual player profiles, behavior, historical and real-time data.
Early adopters are always ahead of the curve iGaming’s marketing superiority lies in its early and extensive adoption of cutting-edge technologies. From AI-driven insights to virtual reality-enhanced experiences, iGaming platforms consistently integrate the latest innovations for seamless, tech-driven interactions. Operating in a dynamic and competitive environment, fostering a culture of agility and continuous innovation – iGaming marketers readily adapt marketing strategies based on real-time data and emerging trends.
REALLY understand marketing fatigue iGaming operators adeptly tackle marketing fatigue by prioritizing a personalized and relevant CRM Marketing approach. Recognizing the risks of overwhelming players with generic promotions, these operators utilize advanced data analytics to tailor marketing strategies.
By analyzing individual player behaviors and preferences, operators craft hyper-personalized experiences that align precisely with the interests of each player. This targeted approach ensures that players receive communications and offers that resonate, alleviating marketing fatigue.
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Mobile-first approach iGaming’s inherent mobile-centricity stems from a significant user preference for accessing platforms via smartphones. This strategic alignment acknowledges the evolving needs of modern players seeking flexible and instant access to gaming experiences – while on the go. The prevalence of mobile marketing such as in-app and push messaging in iGaming caters to contemporary lifestyles and leverages smartphones’ capabilities for dynamic and engaging gaming environments.
Synergetic products and services Stand-alone products and services can be good as far as they go. But if those stand-alone offers aren’t enough to entice players, the business will have difficulty succeeding. Products and services that are synergistic – and offer multiple ways to engage the player are critical for success.
Player engagement, above all The more and different ways you can engage the player, the better because they’re spending more time playing with more betting options available at the tap of a screen. On the other hand, sites have eight seconds to capture players’ attention before they bounce to another platform, which raises the stakes. So, you want to be spot on.
In Summary:
iGaming operators are often at the top of the marketing game.
iGaming leaders have the know-how to elevate customer experience, keep players engaged, and come back for more. These seven ways can help ensure any brand stays on top of its game.
Rony Vexelman is Optimove’s VP of Marketing. Rony leads Optimove’s marketing strategy across regions and industries. Previously, Rony was Optimove's Director of Product Marketing leading product releases, customer marketing efforts and analyst relations. Rony holds a BA in Business Administration and Sociology from Tel Aviv University and an MBA from UCLA Anderson School of Management.
