Optimove Insights: October iGaming Pulse Snapshot – U.S. New Player Growth Soars 70% YoY
Optimove’s Pulse tool provides unprecedented visibility into iGaming and Sports betting industry performance, trends, and benchmarks. Operators, this is what it means for you!
Optimove Insights is the analytical and research arm of Optimove, the #1 CRM Marketing Solution for iGaming and Sports Betting. For iGaming operators, Optimove Insights’ Pulse Snapshot reveals how peak sports events shape betting patterns and player behavior, which is essential for retention and growth.
The Big Picture:
After a drop in April, the iGaming Pulse this month shows a rebound in new sign-ups and a 10% retention boost, opening opportunities for personalized, sports-focused player onboarding.
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U.S New Players Growth Spikes
Optimove’s iGaming Pulse reports a remarkable 70% year-over-year increase in new sign-ups, signalling a significant rebound in player acquisition.
After a sharp decline in First-Time Depositors (FTDs) beginning in April, the U.S. typically sees peaks in September with the start of the NFL season and November as playoff excitement builds. This year, however, the growth momentum extended into October, marking a notable shift in player behavior.
See depiction below:
A growth opportunity for operators
The recent spike in new player growth offers iGaming operators a prime opportunity to refine their strategies for both acquisition and retention. While September and October show strong player sign-up trends, retaining these new depositors is the real challenge, as new players often churn quickly.
To keep these players engaged, operators should focus on personalized onboarding experiences. This includes introducing key features and betting options—especially those linked to popular sports like the NFL—to create a seamless and relevant entry into the platform.
How to treat every campaign like a marketing experiment
Personalized Messaging: Use data-driven insights to highlight seasonal sports events and betting opportunities that align with players’ interests.
Tailored Welcome Journeys: Ensure the new player experience is engaging, introducing popular betting options and personalized promotions that encourage exploration.
Focus on Retention: Emphasize features that foster ongoing engagement to help new players feel connected and incentivized to stay active.
By emphasizing relevance and personalization during the onboarding process, operators can turn the current surge in player acquisition into long-term growth and loyalty.
In Summary
Optimove Insights’ October iGaming Pulse Snapshot delivers valuable takeaways for operators. This month’s insights suggest that a well-structured, personalized onboarding experience is essential to drive engagement and loyalty among new depositors.
For more insights, visit the Optimove Insights iGaming Pulse – a unique industry benchmark tool that provides operators with daily access to industry-wide benchmarks and KPIs.
To learn more about Optimove, contact us to Request a Demo.
Oren is a Marketing Research Analyst on the Professional Services team at Optimove. In this role, Oren focuses on extracting actionable marketing insights by researching and analyzing customer data for retail and gaming clients. Additionally, Oren is pursuing an industrial engineering and management degree at Shenkar College.
