The iGX report is an essential reading for marketers looking to stay competitive. It provides actionable strategies, highlights emerging trends, and offers a roadmap for leveraging these transformative tools to drive growth and loyalty.
The report, created in collaboration with Optimove, is a comprehensive study based on insights from 100 senior marketing leaders in the iGaming industry. It explores how gamification and Generative AI are reshaping player engagement, retention, and overall gaming experiences.
Key takeaways:
Gamification is universally adopted: 100% of surveyed operators use gamification to boost player activity and loyalty, making it an essential strategy for engagement.
Generative AI is on the rise: 61% of operators already deploy Gen AI, using it for personalized promotions, automated content, and predictive analytics.
Data is key to personalization. Effectively leveraging player data enables highly targeted campaigns, improves retention, and drives lifetime value.
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The iGaming industry is constantly evolving, with operators seeking new ways to engage players, enhance retention, and drive growth. A report from iGX and Optimove takes a deep dive into two of the most impactful trends shaping the industry today: gamification and Generative AI (Gen AI).
This report, based on surveys of 100 senior marketing leaders from iGaming organizations across Europe, explores the strategies, challenges, and innovations driving success in the competitive iGaming landscape.
It also features exclusive insights from Optimove’s CEO, Pini Yakuel, and VP of Revenue, Motti Colman, offering expert perspectives on the transformative role of gamification and AI in shaping the future of iGaming.
Key Insights from the Report
The three key insights from the iGX report are as follows:
1. Gamification’s Universal Adoption
It’s no longer a question of if operators use gamification—it’s about how well they’re leveraging it. The report highlights that 100% of surveyed operators have implemented gamification strategies. Popular elements like achievements, tournaments, and personalized challenges are proving to be powerful tools for boosting player activity and loyalty.
2. Generative AI’s Rising Role
AI is reshaping the iGaming landscape, with 61% of operators already deploying Gen AI solutions and 39% planning to do so. From personalized promotions to automated content creation, Gen AI enables operators to deliver hyper-personalized experiences while streamlining operations.
As gamification and AI adoption grow, the importance of player data becomes even more critical. Operators who effectively leverage data insights can deliver tailored content, predict player behavior, and optimize engagement strategies—building deeper connections with their players.
What This Means for Operators
The report underscores that gamification and AI are no longer optional—they are essential for operators who want to remain competitive. By combining these technologies, organizations can:
Stay ahead in a fast-moving and highly competitive industry.
However, it’s not without challenges. As noted in the report, a strong data foundation is crucial for implementing AI effectively. Gaps in data can lead to inaccurate results, introducing risks that operators must carefully manage.
The Guide to Advance Customer Segmentation
Go in depth on advanced segmentation with this guide which was written based on analyzing tens of thousands of segments across Optimove’s customer base.
The full report provides actionable insights and detailed analysis for operators looking to integrate gamification and AI into their strategies. From industry benchmarks to practical recommendations, this report is a must-read for anyone aiming to stay ahead in the iGaming industry.
Rony Vexelman is Optimove’s VP of Marketing. Rony leads Optimove’s marketing strategy across regions and industries. Previously, Rony was Optimove's Director of Product Marketing leading product releases, customer marketing efforts and analyst relations. Rony holds a BA in Business Administration and Sociology from Tel Aviv University and an MBA from UCLA Anderson School of Management.
