KPAX Marketing Ltd. is a leading interactive online marketing agency that delivers online services in consumer advertising, customer support, customer retention, and data analysis for online gambling operators globally.
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The Challenge: Managing Personalized Content Recommendations in iGaming
Managing what content is recommended to your players is essential in driving engagement and increasing customer lifetime value (CLTV) in the iGaming industry. However, delivering these recommendations at scale efficiently posed a challenge for KPAX.
With 48 different brands operating in 10 diverse markets—including the UK, Sweden, Spain, and Ontario—KPAX needed a way to deliver hyper-personalized content tailored to the unique preferences of players in each region for their clients.
Before Opti-X, their approach relied on manual updates and in-house solutions. While functional, these processes were resource-intensive, lacked flexibility, and couldn’t provide the granular personalization that today’s players expect.
Additionally, managing multiple licenses, geolocations, and evolving player preferences made it difficult to orchestrate content effectively. KPAX needed a scalable, intelligent solution to streamline operations and enhance personalization.
The Solution: Conquering the Complexity of Global Markets
KPAX needed a platform that could simplify operations while offering real-time, personalized recommendations for their client’s players.
With the implementation of Opti-X, KPAX redefined its approach to content personalization, boosting efficiency and engagement across its operations.
How KPAX Transformed Itself with Opti-X
To overcome these challenges, KPAX used Opti-X, Optimove’s digital experience platform, to automate and optimize content personalization across all its brands and markets.
Opti-X delivers AI-powered, real-time content recommendations, allowing KPAX to serve highly targeted content to players based on their preferences, behaviors, and location. By consolidating content management on a single platform, KPAX drastically improved efficiency, reduced operational complexity, and enhanced customer engagement.
With Opti-X, KPAX’s CRM and product teams gained full control over content personalization without requiring technical input. This enabled them to create micro-segmented experiences that cater to each player’s needs—whether they prefer specific games, promotions, or tailored offers.
Scaling Success with Opti-X
Opti-X enabled KPAX to enhance efficiency, engagement, and personalization through three core benefits:
Real-Time Personalization That Delivers Results: Opti-X’s AI-powered personalization engine tailors content to players’ unique preferences in real-time, driving deeper engagement and higher conversions.
Effortless Content Management Across Markets: By consolidating operations, KPAX seamlessly managed personalized content for clients across regions and regulatory frameworks, reducing complexity and workload.
Simplified Operations for Maximum Impact: Opti-X eliminated manual processes, allowing product teams to focus on strategic growth rather than operational bottlenecks.
“With Opti-X, we’ve moved from broad, location-based targeting to true one-to-one personalization, allowing us to deliver the right content to the right players at the right time. Now, everything can be managed within the CRM team, without needing additional tech support, which has saved us significant time and effort,” said Pernilla Strand, Head of CRM at KPAX.
In Summary
KPAX is doubling down on personalization by exploring deeper micro-segmentation and utilizing Opti-X’s wide array of out-of-the-box recommendation models.
With Opti-X, KPAX is poised to redefine player experiences, streamline operations, and set a new benchmark for engagement in the competitive iGaming industry, proving that innovation and personalization are the ultimate game-changers.
For more insights on how to elevate your content personalization strategy and benefit from Opti-X, contact us to request a demo.
Edward is an experienced Product Marketing Manager in the B2B SaaS industry with a background in chemical engineering. He is currently driving product marketing efforts at Optimove, focusing on Go-To-Market (GTM) strategies, messaging & positioning, and competitive intelligence for the Opti-X platform. He is passionate about simplifying complex and technical concepts into engaging stories that resonate with customers. Edward holds a master’s in Chemical and Process Engineering from the University of Surrey.
