Search the website

Live Betting, or In-Play Betting Drives Higher Player Spending and Garners More Betting Budget 

Read the details of Optimove Insights’s Analysis of 3.8 Million Players in 5 Countries

Read Time 4 minutes
Posted in

Up your mobile marketing game with this guide

Why it Matters:

The data highlights the increasing impact of live betting on player engagement and sportsbook revenues. Live betting consistently outpaces pre-match betting in terms of both volume and average player spend across multiple markets. 

For operators, targeted, timely, and personalized messaging to live bettors presents an opportunity to enhance player lifetime value and engagement. With over half of total bet amounts being placed live in most markets, real-time, dynamic betting experiences continue to resonate with players. 

The Big Picture: 
  • Live betting, also known as “in-play betting,” continues to play a significant role in the iGaming industry. According to a recent analysis by Optimove Insights, the research arm of Optimove, live betting accounts for more than half of all bets placed in several major markets. The study, which examined data from 3,794,500 sportsbook bettors across the United States, United Kingdom, Greece, Italy, and Spain, found that 54% of all bets were placed live, with Greece leading at 70%. 

    Live Bettors Spend More Than Pre-Match Bettors 
  • The analysis also showed that in each country analyzed, the average monthly bet amount per player was higher for live betting compared to pre-match betting. In the United States, for example, live bettors spent an average of $1,583.90 per month, compared to $846.20 for pre-match bettors. 

Download Now: All you need to know about mobile marketing

Detailed Findings: 

Live Betting as a Percentage of Total Bets 

Greece: 70% 
Italy: 57% 
Spain: 55% 
United States: 52% 
United Kingdom: 34% 

Across all five countries analyzed, an average of 54% of monthly bet amounts were placed live. 
 

Average Monthly Bet Amount per Player 

United States: 

Live Bet: $1,583.90 

Pre-Match Bet: $846.20 


Greece: 

Live Bet: $1,063.90 

Pre-Match Bet: $416.00 

Italy: 

Live Bet: $690.40 

Pre-Match Bet: $147.60 

Spain: 

Live Bet: $932.40 

Pre-Match Bet: $479.70 

United Kingdom: 

Live Bet: $234.40 

Pre-Match Bet: $189.80 

About Optimove Insights 

Optimove Insights is the analytical and research arm of Optimove, dedicated to providing valuable industry insights and data-driven research to empower B2C businesses. 

To read the press release on these results, go here.

For more insights on how to leverage this trend, contact us at https://www.optimove.com/contact   

Published on
Posted in

Oren Elias

Oren is a Marketing Research Analyst on the Professional Services team at Optimove. In this role, Oren focuses on extracting actionable marketing insights by researching and analyzing customer data for retail and gaming clients. Additionally, Oren is pursuing an industrial engineering and management degree at Shenkar College.

Get new blogs directly in your inbox

Related Blogs

Black Friday and Your Mobile App: How to Build Momentum, Increase Sales and Outrun Your Competition

It might seem like a long way off, but Black Friday is nearly upon us – if you’re a mobile marketer. With just a few weeks left until billions of eager consumers take to their smartphones and mobile devices to grab a bargain, smart marketers everywhere are already planning out what will likely be their … Continued

30 August 2022   |   Bob Lawson
 7 Tips for Creating an Effective CRM Marketing Strategy

Why it Matters: A CRM (Customer Relationship Management) Marketing strategy ensures brands deliver personalized, relevant communications for each customer’s journey. It is at the heart of driving customer loyalty, retention, growth, and a brand’s profits. This post is a top-line guide for marketers to create an effective CRM strategy.  Key takeaways: CRM marketing encompasses all … Continued

23 July 2024   |   Dafna Sheinberg
6 Tips for Successful Content Personalization 

Why it Matters: Content Personalization is crucial for brands looking to stay ahead of the competition. It ensures customers feel noticed, appreciated, and unique. Brands that start with the customer and put them first gain their loyalty for life and will outshine their competitors. This blog will explain personalized content, why it’s vital in today’s … Continued

3 December 2024   |   Dafna Sheinberg

Get a personalized tour of Optimove

Let us show you how to go from tens to hundreds of segments