Optimove Insights: November iGaming Pulse Snapshot - Only 2% of U.S. Sports Bettors Become Multi-Product Players
Optimove’s Pulse tool provides unprecedented visibility into the iGaming and Sports betting industry. This month, learn how to turn U.S. sports bettors into multi-product players!
The U.S. sports betting market is booming, with millions of new players joining the action each year. Yet, a critical challenge remains: converting single-product players into multi-product users. Multi-product customers are generally more attractive due to their higher engagement, loyalty, and contribution to revenue growth.
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Key Takeaway: Only 2% of U.S. Sports Bettors Become Multi-Product Players, Falling Behind the Global Average
Globally, an average of 6% of players transition into multi-product users each month, engaging with both Casino and Sports offerings. In the U.S., however, this figure lags significantly, with only 2% of sports bettors making the switch to multi-players. This underperformance highlights a missed opportunity to deepen player engagement and drive retention.
See chart below for more details.
Why the Multi-Product Conversion Gap Matters
Multi-product players are more engaged, loyal, and profitable. They interact with operators more frequently, spend more time on the platform, and have higher retention rates compared to single-product users. For U.S. operators, closing the gap is not just about matching global averages; it’s about maximizing player lifetime value and securing a competitive edge.
Despite the rapid expansion of sports betting in the U.S., this sector’s growth is outpacing operators’ ability to cross-sell effectively. The discrepancy between U.S. and global multi-product adoption highlights a missed opportunity to deepen player relationships and boost revenue through Casino offerings.
Addressing the Gap with Data-Driven Marketing Strategies
With the right tools, operators can implement solutions to boost multi-product adoption. Here are four examples:
Personalized Cross-Sell Campaigns: Through cross-sell campaigns, operators can effectively promote more profitable products to their players. For example, send out promotions that resonate with sports bettors, such as free spins or Casino bonuses to try more profitable games.
Dynamic Content: Use real-time marketing to present relevant offers at the perfect moment, such as promoting Casino games during breaks in live sports events.
Loyalty Rewards: Introduce gamification elements like multi-product loyalty programs that incentivize players to explore all platform aspects, rewarding them for engagement across Casino and Sports.
Educational Efforts: Help players feel more comfortable with new products by offering tutorials, tips, or demo versions of Casino games.
By implementing these strategies, U.S. operators can build seamless and rewarding player journeys that drive conversion and retention.
In Summary: Seize the Moment
The surge in sports betting presents a window of opportunity for U.S. operators: it is time to implement data-driven cross-sell strategies to unlock their full potential.
For more insights on increasing multi-product adoption, contact us to request a demo.
Oren is a Marketing Research Analyst on the Professional Services team at Optimove. In this role, Oren focuses on extracting actionable marketing insights by researching and analyzing customer data for retail and gaming clients. Additionally, Oren is pursuing an industrial engineering and management degree at Shenkar College.
