Search the website

New Features to Empower Marketers Announced at Connect: Include Next-Generation Advancements to AI-powered Suite, OptiGenie, Plus More

New advancements empower marketers to elevate customer engagement and drive business growth

Read Time 3 minutes
Posted in

Get CDP institute’s guide on why your CDP needs a brain

Why it Matters:

Optimove clients are equipped with new, cutting-edge tools and technologies to deliver exceptional customer experiences and drive business growth 

New OptiGenie advancements include the following: 

  1. Generative AI Insights: Optimove is expanding its Generative AI Insights to provide marketers with actionable insights and recommendations, enabling them to enhance customer engagement and easily drive business outcomes. 
  2. Self-Optimizing Streams: Self-Optimizing Streams build on Optimove’s existing Self-Optimizing Campaigns and Journeys, enabling marketers to deliver unprecedented, personalized experiences while aligning with business goals.   
  3. OptiLive: Elevates fan engagement to the next level, with recommendations powered by OptiGenie, enabling real-time, personalized messaging. This approach connects customers with timely and relevant messages by leveraging sports insights to share tips, odds, and boosts, driving higher conversion rates and greater fan engagement.   

Other new advancements:  

  1. WhatsApp Integration: Brands can now seamlessly connect with nearly two billion active users worldwide. WhatsApp can be used for AI-orchestrated campaigns and journeys across Optimove.  
  2. Self-Service Data Ingestion: Empowers marketers to accelerate time-to-market for personalized marketing campaigns, enhancing campaign effectiveness and driving better business outcomes. 

These new advancements underscore Optimove’s commitment to ensuring marketers create personalized customer experiences that maximize customer retention and lifetime value.    

For more detail on these advancements and more valuable insights about Optimove’s capabilities request a demo.      

Published on
Posted in

Ben Tepfer

Ben Tepfer is a storyteller with over a decade of experience in product marketing. He is passionate about driving growth through innovative product marketing strategies. As the Director of Optimove, Ben drives the shaping of the narrative and positioning of the company's cutting-edge technology. Ben specializes in developing comprehensive product marketing strategies through storytelling to showcase the unique value propositions of Optimove that resonate with target audiences across diverse industries. Beyond his day-to-day responsibilities, Ben is a thought leader in marketing technology. He frequently shares his insights at industry conferences, contributes articles to leading publications, including Entrepreneur, Adweek, Cheddar, Huffington Post, VentureBeat, and MediaPost, and engages with the marketing community.

Get new blogs directly in your inbox

Related Blogs

UK Meds on Optimove transforming its marketing efforts: “It’s been huge for us.” 

Why it matters: UK Meds turned to Optimove for efficient marketing solutions, overcoming segmentation and email design challenges. The partnership’s success highlights the impact of data-driven strategies and a robust collaboration in achieving marketing excellence. Key takeaways: UK Meds found success by partnering with Optimove and streamlining its marketing strategies to address segmentation, email design, … Continued

2 November 2023   |   Rob Wyse
The Position-less Marketer Introduced by Pini Yakuel at Optimove Connect

Why it Matters: The Big Picture:  On March 20, at Optimove Connect, Pini Yakuel, CEO, introduced the position-less marketer.  He revealed the position-less marketer is a new emerging archetype. Much like versatile players in sports or multi-instrumental musicians, position-less marketers possess a diverse skill set that enables them to excel across various marketing functions and … Continued

20 March 2024   |   Rony Vexelman
Transforming customer-first marketing with AI Technology  

So far so impressive … The thing is, it’s not just a simple case of plug-and-go when it comes to CDP/AI integration – or rather, it can be, but there’s a lot more to consider!  From data management and activation to designing your CDP to take advantage of AI to reimagining your entire marketing operations, … Continued

29 August 2023   |   Pauline Fyfe

Get a personalized tour of Optimove

Let us show you how to go from tens to hundreds of segments