Live bettors spend 87% more than pre-match bettors. But if engagement drops, wagers do as well. OptiLive keeps that connection strong by delivering real-time, personalized messages at crucial moments, ensuring players stay engaged and ready to bet.
Key takeaways:
OptiLive keeps players engaged, encouraging them to bet more often and never miss an opportunity. It combines customer relationship management (CRM) data with live sports feed data to deliver real-time, personalized messages at the most crucial moments.
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Engagement Fuels the In-Play Betting Boom
Live sports are electric, unpredictable moments that capture attention and spark emotion. A last-minute goal, a shocking upset, a game-changing call—these are the moments that keep fans glued to the action. In-play betting thrives on this energy, turning excitement into opportunity.
Keeping Players Locked in with Real-Time, Personalized Messaging
Sportsbooks need more than static odds and game updates to drive in-play betting. Players want excitement, urgency, and insights that give them an edge. OptiLive powers two types of real-time engagement that keep players glued to the action: In-play incidents and statistical tips.
In-Play Incidents – React Instantly to Game-Changing Moments
Every sport has its defining moments, and OptiLive ensures players receive instant alerts when those moments happen, prompting immediate action.
Here are three examples:
A soccer fan receives a message the moment their favorite team scores, along with updated odds for the next goal.
An NBA fan sees an alert that a star player has picked up a fifth foul, allowing them to bet on how the game will shift.
A tennis fan is notified when a match moves into a deciding set, encouraging them to place a wager on the winner.
Timing is everything. If sportsbooks wait too long to engage their players, they lose them. OptiLive eliminates that risk, delivering alerts when players are most primed to place a bet.
Not every betting decision is made on impulse. Many players rely on statistics to inform their choices, and OptiLive delivers insights exactly when they matter. These insights help players make smarter decisions and stay engaged even when the action slows down.
Here are three examples:
An NFL bettor gets an alert that a team leading at halftime has won 72% of the time this season, reinforcing a potential second-half wager.
A basketball fan sees that a team has hit over eight threes in the last ten games, making a total points bet more appealing.
A soccer bettor is reminded that Bayern Munich converts 84% of their penalties, influencing their next move.
Instead of waiting for the next big moment, players stay engaged through data that supports their bets—turning insights into action.
Personalization (Always) Matters
OptiLive leverages CRM data, including player interests, betting history, and preferred sports—to ensure every message is relevant. For instance, a bettor who focuses on NBA games will receive different updates than one who primarily wagers on Premier League soccer. By aligning real-time engagement with individual betting behaviors, OptiLive keeps players truly invested – at all times.
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Edward is an experienced Product Marketing Manager in the B2B SaaS industry with a background in chemical engineering. He is currently driving product marketing efforts at Optimove, focusing on Go-To-Market (GTM) strategies, messaging & positioning, and competitive intelligence for the Opti-X platform. He is passionate about simplifying complex and technical concepts into engaging stories that resonate with customers. Edward holds a master’s in Chemical and Process Engineering from the University of Surrey.
