OptiLive, Optimove's brand new marketing solution, transforms how sportsbook operators engage players during live sporting events: here's everything you need to know
OptiLive is a game-changer for scaling CRM-powered live sports marketing and creating memorable experiences that drive results. Before operators start using OptiLive, it’s essential to understand its potential to transform player interaction and engagement in real-time.
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Key Takeaways:
Below are the 14 FAQs about OptiLive:
FAQ #1 – What is OptiLive?
OptiLive is a cutting-edge solution from Optimove that enables sportsbook operators to execute CRM-powered live sports marketing at scale. It combines real-time sports data with CRM insights to deliver personalized, in-play betting messages during live sporting events.
FAQ #2 – What is live betting or in-play betting?
Live betting, also known as in-play betting, allows players to place wagers on a game or match while it’s happening in real-time. Unlike traditional pre-match betting, live betting adjusts odds dynamically based on the events unfolding during the game, such as a goal, foul, or timeout.
This real-time aspect makes live betting highly engaging, as players can react instantly to the action, adding an extra layer of excitement to their experience. It’s a fast-paced, immersive way to bet that has become a cornerstone of modern sports betting.
Optimove Insights shows that live betting, or in-play betting drives higher player spending and garners more betting budget.
FAQ #3 – What is the future of live betting?
The future of live betting is poised for explosive growth and innovation. With in-play betting projected to generate $14 billion in revenue in the U.S. alone by 2030, it’s clear that this format is becoming a dominant force in the sports betting industry.
Advancements in technology, such as real-time data feeds and AI-driven personalization, will continue to enhance the live betting experience, allowing operators to deliver tailored, instant engagement at key moments. As more players gravitate toward the excitement of live betting, operators who invest in dynamic, real-time marketing solutions will lead the way in capturing this booming market.
FAQ #4 – Why is OptiLive important for sportsbook operators?
In-play betting accounts for 54% of total bets, with live bettors spending significantly more than pre-match bettors. OptiLive allows operators to capitalize on this growing market by delivering timely, personalized messages that enhance engagement, increase bets, and boost player lifetime value.
FAQ #5 – How does OptiLive work?
OptiLive automates real-time messaging by:
Analyzing live sports data and CRM insights (e.g., betting history and player preferences.)
Sending personalized alerts triggered by key moments in sporting events (e.g., goals, penalties, etc.)
Engaging players with updates that encourage immediate betting actions.
FAQ #6 – What are the key use cases for OptiLive?
A couple of ways to use OptiLive are as follows:
In-Play Incident Alerts: Notify bettors about key events like goals, penalties, or fouls as they happen. For example, “53′ Goal! Kylian Mbappé.Real Madrid 2-0 Atletico Madrid. Check out the latest odds and bet now!”
Tips and Stats: Provide bettors with insights to guide their decisions. For example, “J. Sinner has won the 1st set in 5 of his last 5 matches in the Nitto ATP Finals. Consider your betting strategy for J. Sinner and bet now!”
FAQ #7 – How does OptiLive personalize messages?
Using an AI-driven personalization engine, OptiLive ensures that messages align with each player’s interests and past betting behavior. For example, soccer fans receive updates about teams they bet on, while tennis enthusiasts get notifications for matches involving the players they bet on.
Optimove receives real-time event data from OptiLive, such as in-play incidents and statistics. These events automatically trigger personalized campaign messages in Optimove channels ensuring timely and relevant communication with players during live sports events.
FAQ #9 – What channels does OptiLive support?
OptiLive integrates seamlessly with both Optimove’s native channels and compatible third-party platforms for triggered campaigns.
Yes, a survey by Optimove Insights found that 86% of gamblers opt out of platform communications due to irrelevant messaging. OptiLive addresses this by delivering only meaningful, personalized updates and avoiding excessive or generic notifications.
FAQ #12 – How does OptiLive improve operator performance?
By automating timely, relevant messaging, OptiLive enhances player engagement, drives higher betting activity, and increases player lifetime value. It also simplifies campaign management, saving operators time and resources.
FAQ #13 – How can OptiLive improve engagement and player lifetime value?
By automating hyper-personalized, real-time messages during live events, OptiLive captures the excitement of the moment. This approach deepens engagement, encourages immediate action, and increases the likelihood of repeat play, enhancing player lifetime value.
FAQ #14 – Is OptiLive part of a broader Optimove offering?
Yes, OptiLive is part of Optimove’s comprehensive CRM Marketing platform, which includes tools like:
A Dynamic Promotion Engine for personalized rewards
A Digital Experience Platform for seamless customer journeys
AI-Driven Gamification for enhanced player retention
And more
In Summary
OptiLive empowers sportsbook operators to deliver real-time, personalized in-play betting messages, transforming live sports marketing and creating thrilling experiences for players.
For more insights into how to benefit from OptiLive, contact us to request a demo.
Edward is an experienced Product Marketing Manager in the B2B SaaS industry with a background in chemical engineering. He is currently driving product marketing efforts at Optimove, focusing on Go-To-Market (GTM) strategies, messaging & positioning, and competitive intelligence for the Opti-X platform. He is passionate about simplifying complex and technical concepts into engaging stories that resonate with customers. Edward holds a master’s in Chemical and Process Engineering from the University of Surrey.