In the competitive iGaming landscape, staying ahead of the curve is more important than ever. Declining deposit activity or low retention rates for first-time depositors may indicate a need for change. Gaining a better understanding of player behavior across the industry enables more informed decisions on where to focus marketing spend. To access these benchmarks, Optimove created the iGaming Pulse.
Key Takeaways:
Market Insights: As the #1 CRM Marketing Solution for iGaming brands, Optimove offers access to industry benchmarks and KPIs from over 200 global gaming brands.
Data-Driven Decisions: The Benchmark Report empowers operators with the data needed to make strategic, informed marketing decisions.
Revenue Optimization: By understanding how player behavior compares across the industry, operators can tailor their promotions and campaigns to boost deposit amounts and net revenue.
Retention Strategies: Insights from the Benchmark Report help operators enhance retention strategies, ensuring a healthier customer base and sustained growth.
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[New!] iGaming Pulse Benchmark Report
Optimove’s iGaming Pulse is the unique industry benchmark tool for the iGaming sector. It offers operators a window into the industry’s performance landscape with anonymized and aggregated data from over 200 gaming brands globally. With the Benchmark Report, operators gain daily access to industry-wide benchmarks and Key Performance Indicators (KPIs), providing unprecedented visibility into how the rest of the industry is performing.
3 Benefits of the New iGaming Benchmark Report
To make it even easier, these insights are now available directly in Optimove as the Benchmark Report, helping operators compare business performance against the rest of the industry.
The 3 Ways to Optimize Marketing with iGaming Benchmarks
1. Increase Deposit Amounts
Understanding how much players deposit with an operator’s brand compared to others in the industry is key to boosting revenue. If depositors are spending less, there are several ways to use rich customer data to personalize campaigns and increase deposit amounts.
A great way to personalize campaigns is by analyzing past playing data to understand each player’s favorite game, allowing for more relevant promotions. For example, if a player frequently bets on tennis matches, target them with personalized promotions in the lead-up to Wimbledon to increase betting activity.
If an operator’s Net Revenue per Customer is lagging compared to other operators, it’s important to explore ways to reduce profit cannibalization from overgenerous promotions offered.
To avoid providing excessive promotions, use Self-Optimizing Campaigns (SOC) to determine the right promotion for every player. These campaigns use AI to run A/B/n tests that offer various levels of incentives and ultimately deliver the optimal incentive to each player. As a result, promotional strategies can be optimized to maximize profit margins by offering discounts based on each player’s discount affinity.
3. Improve Retention Rates
While player acquisition is important, having a larger chunk of existing customers indicates a healthier business. If most of an operator’s customer base consists of first-time depositors, it’s a sign to enhance retention strategies.
Using the iGaming Report, operators can compare the percentage of their customer base making first-time deposits with other operators in the industry. This insight reveals whether there is an overemphasis on acquiring new depositors at the expense of retaining existing ones.
If this is the case, retention rates can be improved with effective welcome journeys that engage players from their first interaction. For example, when a new player makes their first deposit, they can be automatically enrolled in a welcome series of personalized emails and offers tailored to their gaming preferences. This might include special bonuses for favorite games, invitations to exclusive events, or personalized tips and strategies, all designed to keep players engaged and returning.
In Summary
Optimove’s Benchmark Report empowers operators with data-driven insights to make strategic decisions and optimize marketing efforts. Staying ahead in the competitive iGaming industry requires leveraging these benchmarks to their fullest potential.
Natalie Samuels is a Product Marketing Specialist at Optimove, focusing on Customer Data & Reporting, Campaign Management, and Orchestration. Natalie holds a BSc in Politics and International Relations from the University of Bristol.
