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How Well Do You Really Know Your Customers?
We all like to think of ourselves as spontaneous, casual, unconstrained. As if there’s a chance I’ll show up for work tomorrow in a yellow pantsuit and a boiler hat, or even better: hop on a plane for an impromptu vacation, where I’ll devour romantic novels. There’s also a chance that the Klingons will overtake … Continued
NFL Bettor Behavior Shows Needs for Sportsbook Operators to Know the Player’s Lifecycle
Why it Matters: As iGaming operators plan for the playoffs’ kickoff, understanding the player lifecycle stage (new-> activated-> churned -> reactivated) is a critical step in personalization. It empowers the operator to address players with highly relevant content based on their engagement history with your brand. Optimove analyzed sportsbook players’ behavior based on an analysis … Continued
Smart CRM Basics: The Marketing Funnel and Beyond
Picture the marketing funnel as a framework that imagines the customer journey as a funnel. Its shape helps illustrate that as a customer advances across the different stages, fewer remain with the brand. That’s just the reality of how it goes. Plenty of brands use marketing funnels both in B2B and B2C organizations, making it one of the most used … Continued
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