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Transforming customer-first marketing with AI Technology
So far so impressive … The thing is, it’s not just a simple case of plug-and-go when it comes to CDP/AI integration – or rather, it can be, but there’s a lot more to consider! From data management and activation to designing your CDP to take advantage of AI to reimagining your entire marketing operations, … Continued
6 Email Segmentation Strategies for Higher Conversions
Why it Matters: Having a good email segmentation strategy is instrumental in increasing consumer engagement, ultimately leading to higher conversion rates. It forms the foundation of effective CRM strategies, guiding marketers to deliver precisely targeted, relevant messages to consumers at the right moment to drive desired actions. Marketers who segment their customer base into smaller … Continued
NFL Bettor Behavior Shows Needs for Sportsbook Operators to Know the Player’s Lifecycle
Why it Matters: As iGaming operators plan for the playoffs’ kickoff, understanding the player lifecycle stage (new-> activated-> churned -> reactivated) is a critical step in personalization. It empowers the operator to address players with highly relevant content based on their engagement history with your brand. Optimove analyzed sportsbook players’ behavior based on an analysis … Continued
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