What an incredible first day at Optimove Connect 2025! From Optimove CEO Pini Yakuel unveiling the Positionless Marketing Movement, to real-world case studies, deep-dive product sessions, and an inspiring closing keynote by futurist Nikolas Badminton, the day was packed with insights, innovation, and practical strategies for the future of marketing.
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Here’s a quick recap of the key sessions from Day 1:
Opening Keynote: Pini Yakuel — The Rise of the Positionless Marketing Movement
Optimove CEO Pini Yakuel kicked off the day by unveiling Positionless Marketing—a movement powered by AI and automation, breaking down silos and empowering marketers to execute with speed, independence, and precision.
The Future of Personalization: Shai Frank — How Agentic AI Empowers the Positionless Marketer
Shai Frank, SVP of Product at Optimove, showcased how Agentic AI is transforming marketing by acting as an intelligent partner—helping marketers optimize every aspect of campaign execution, from audience selection to last-mile content personalization.
Why Email Deliverability Matters: How Tesco Bank Achieved a 43% Sender Score Increase
Lucy Wigglesworth (Tesco Bank) and Dana Carr (Optimove) walked attendees through Tesco Bank’s success in boosting email deliverability, leading to their largest-ever campaign send with a 99% inbox delivery rate.
FDJ United’s MarTech Transformation to Positionless Marketing
Georgi Pepelyankov and Rachel Parker (FDJ United) shared how Optimove helped them transform their CRM strategy to Positionless Marketing, streamlining global marketing efforts and achieving measurable uplift in performance.
Harnessing the Power of Babylon: How MyHeritage Scaled Multi-Language Campaigns Globally
Yinon Glasner (MyHeritage) revealed how Optimove’s localization integration enabled MyHeritage to execute personalized campaigns across 25+ languages, solving the challenge of global customer engagement.
Entain’s AI-Led Revolution: Embracing a Self-Optimizing CRM
Simon Gatenby (Entain), David Delbridge (CACI), and Optimove shared how they simplified their MarTech stack by implementing an AI-driven, self-optimizing CRM, ensuring automated, precise, and scalable customer engagement.
Optimove Deep-Dive: Unlocking the Platform’s Full Potential
Beyond the big-picture trends, Day 1 was packed with hands-on, expert-led sessions designed to help marketers optimize their use of Optimove and take their CRM strategies to the next level:
Best Practices for Managing Data with Optimove
Optimove’s data experts shared strategies for seamlessly integrating and optimizing customer data to fuel personalized marketing.
OptiMail Masterclass: Advanced Tactics for Higher Impact
This session explored AI-driven email personalization, dynamic content, and best practices for improving deliverability and engagement.
Go to the Mountain: Reach Users with OptiMobile
Attendees learned how to orchestrate impactful mobile marketing strategies using Optimove’s OptiMobile suite, ensuring engagement across push notifications, in-app messaging, and multichannel campaigns.
Test, Measure, Optimize: Mastering CRM for Better Results
Experts demonstrated the power of data-driven experimentation, helping marketers refine their campaigns for higher personalization and ROI.
From Peak to Profit: CRM Strategies for Big Events
This session covered how brands can maximize revenue during high-traffic events like Black Friday and the Super Bowl, ensuring long-term customer retention.
Beyond a Buzzword: Unlocking Positionless Marketing with OptiGenie AI
Attendees discovered how Optimove’s OptiGenie AI is transforming marketing to be Positionless by automating customer segmentation, optimizing journeys, and personalizing content at scale.
The Guide to Advance Customer Segmentation
Go in depth on advanced segmentation with this guide which was written based on analyzing tens of thousands of segments across Optimove’s customer base.
Closing Keynote: Nik Badminton — Facing Our Futures – Looking to 2035 and Beyond
To cap off the day, renowned futurist and award-winning author Nikolas Badminton delivered a visionary look at the next decade of marketing, exploring how AI, synthetic data, and automation will shape the future of customer engagement.
A High-Energy Start to Optimove Connect 2025
Day 1 set the tone for an extraordinary event, combining cutting-edge thought leadership, real-world success stories, and in-depth platform optimization sessions. Whether exploring Positionless Marketing, AI-driven personalization, or next-gen CRM strategies, attendees left armed with actionable insights to drive growth.
Day 2 will dive deeper into AI-powered marketing, customer journey orchestration, and more game-changing innovations. Stay tuned!
To learn more about how Optimove can help catapult brands into the future of marketing today, request a demo and discover the power of Positionless Marketing.
Rony Vexelman is Optimove’s VP of Marketing. Rony leads Optimove’s marketing strategy across regions and industries. Previously, Rony was Optimove's Director of Product Marketing leading product releases, customer marketing efforts and analyst relations. Rony holds a BA in Business Administration and Sociology from Tel Aviv University and an MBA from UCLA Anderson School of Management.
