Optimove Connect Day 2: Marketers Emboldened to Achieve the Impossible and Master Positionless Marketing
From gamification and AI-powered personalization to CRM optimization and precision-driven customer engagement, Day 2 delivered groundbreaking insights and hands-on learning
Day 2 of Optimove Connect 2025 continued the momentum with cutting-edge insights, real-world success stories, and expert-led product deep dives. From gamification and AI-driven personalization to unlocking the full potential of Optimove’s platform, attendees walked away with the tools and strategies to future-proof their marketing and embrace Positionless execution.
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Keynote Highlights: Transformative Ideas and Innovations
Gamification: The Science Behind Engagement | Kalev Kärpuk, Founder, Adact, an Optimove Company
Kalev Kärpuk explored what gamification truly means—and debunked common misconceptions. By tapping into human desires for achievement and recognition, brands can create highly engaging experiences that drive loyalty, increase conversions, and build emotional connections with customers.
Imperial Brands & Optimove: Standardization & AI-Driven Optimization | José Pedro (JP) Miranda, eCRM Lead, Imperial Brands PLC
This session showcased how Imperial Brands transformed its marketing by replacing fragmented, inefficient processes with standardized, AI-powered automation. The result? Greater precision in customer engagement, improved personalization, and scalable CRM execution across markets.
Superapps, GenAI, and the Future of Customer Conversations | Josh Diner, Head of Product Marketing, Infobip
With 9 out of 10 Gen Z consumers preferring chat over calls, businesses must evolve their engagement strategies. This session explored how AI-powered chat apps like WhatsApp and RCS are reshaping B2C interactions—transforming them into seamless, frictionless experiences.
ComeOn Group: How Personalization Drives Measurable Results | Sherwin Jarvand, Chief Growth Officer, ComeOn Group
Personalization is no longer optional—it’s an expectation. Sherwin Jarvand revealed how ComeOn Group leverages hyper-personalized CRM strategies to increase player engagement, revenue per user, and cross-sell success between sports betting and casino products.
Loyalty, Las Vegas, and the IKEA Effect: The Psychology of Retention | Uri Admon, CEO, Captain Up
Why do people overvalue things they helped create? This session explored how brands can tap into behavioral psychology to design more meaningful loyalty experiences—moving beyond traditional rewards programs to foster deeper emotional connections.
Optimove Deep-Dive Sessions: Unlocking the Platform’s Full Potential
Beyond thought leadership, Day 2 delivered expert-led, hands-on sessions showcasing how to maximize Optimove’s platform for real-time engagement, AI-powered personalization, and seamless CRM execution.
OptiWeb: Using Web Channels for Maximum Engagement
How do you turn your website into a high-performing engagement engine? This session covered real-world case studies and best practices for leveraging OptiWeb to increase retention, loyalty, and customer lifetime value.
Transforming Customer Journeys with Opti-X
With 78% of consumers preferring personalized experiences, Opti-X enables brands to deliver real-time, AI-powered personalization across websites, apps, and marketing channels. This session explored how to turn passive browsing into active engagement with predictive content recommendations.
Optimizing CRM Teams for Success
AI-driven marketing demands CRM teams that are agile, efficient, and structured for impact. This session covered how to align team roles, strategy, and technology to bridge the gap between data-driven decision-making and creative execution.
OptiPromo: Creating Promotions That Drive Impact
Through a live demo and real-world examples, this session showcased how OptiPromo’s AI-powered engine enables marketers to automate reward structures, optimize incentives, and maximize profitability.
The Power of “Wrap-Up” Campaigns: Telling Your Customer’s Story
Instead of waiting until year-end, brands can leverage customer data year-round to create engaging “Review” campaigns that strengthen retention and even go viral. Attendees learned how to turn customer insights into high-impact, shareable content.
Closing Keynote: Achieving the Impossible with Lewis Pugh
Day 2 ended on an inspirational high note with Lewis Pugh, legendary endurance swimmer and UN Patron of the Oceans. He shared powerful lessons from his record-breaking swims in extreme environments—demonstrating how resilience, preparation, and adaptability can help anyone push beyond perceived limits in business and in life.
It was inspirational for marketers, as they now know that being Positionless is their future, where they can do anything and be everything.
Powerful, Inspiring End to Optimove Connect 2025
From gamification and AI-powered personalization to leveraging Optimove’s full Positionless Marketing platform capabilities, Day 2 delivered a perfect balance of thought leadership, strategic insights, and hands-on learning. Attendees left inspired, empowered, and ready to execute the next level of marketing: being Positionless.
Thanks to all speakers, attendees, and partners for making Optimove Connect 2025 an unforgettable event!
To learn more about how Optimove can help catapult brands into the future of marketing today, request a demo and discover the power of Positionless Marketing.
Rony Vexelman is Optimove’s VP of Marketing. Rony leads Optimove’s marketing strategy across regions and industries. Previously, Rony was Optimove's Director of Product Marketing leading product releases, customer marketing efforts and analyst relations. Rony holds a BA in Business Administration and Sociology from Tel Aviv University and an MBA from UCLA Anderson School of Management.
