The rapid growth of the iGaming sweepstakes industry offers marketers a huge opportunity to gain market share. Optimove’s CRM Marketing capabilities – enhance personalization, contestant loyalty, and brand growth through advanced AI-driven campaigns – help marketers deliver exceptional, personalized experiences that boost retention and maximize contestant lifetime value, driving better results in a competitive market.
Key Takeaways:
Optimove is expanding its CRM marketing solutions to the rapidly growing iGaming sweepstakes sector.
This expansion aims to enhance personalization, contestant loyalty, and brand growth for sweepstakes companies.
New clients, including The Money Factory, MyPrize, and Chanced.com, will benefit from Optimove’s advanced AI-driven marketing strategies.
Optimove’s solutions offer personalized web and app experiences, enriched customer profiles, and dynamic real-time marketing
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Optimove is expanding its offerings to include iGaming Sweepstakes companies aiming to enhance personalization, contestant loyalty, and brand growth in this rapidly growing sector. Optimove is welcoming three new sweepstakes clients: The Money Factory, MyPrize, and Chanced.com.
The iGaming sweepstakes sector is experiencing rapid growth, driven by the popularity of online contests and giveaways that engage and reward players. This booming industry offers significant opportunities but also intense competition. Elevating personalization and player experiences is critical for success.
The iGaming Sweepstakes industry is growing rapidly
The global sweepstakes market saw revenue grow at 89% per annum between 2019 and 2022, reaching $3.1bn in 2022, according to Eilers & Krejcik Gaming. This is just under half of the US sports betting market, which recorded $7.5bn of gross gaming revenue in 2022.
Sweepstakes companies gain key CRM Marketing capabilities
By leveraging Optimove’s advanced AI-driven marketing campaigns, sweepstakes companies can start marketing with the contestant and deliver highly personalized marketing and exceptional experiences, elevating retention rates, and maximizing contestant lifetime value.
Personalized marketing ensures players feel valued and engaged, helping operators differentiate themselves, enhance loyalty, and stay ahead in this burgeoning market.
Sweepstakes companies will gain access to key CRM Marketing capabilities:
Advanced Marketing AI: Our AI-driven insights, creation, and orchestration streamline content creation and optimize multichannel campaigns for personalized experiences across all touchpoints.
Personalized Web and App Experiences: Using Opti-X, our Digital Experience Platform (DXP), Sweepstakes companies can serve personalized content and product recommendations with over 20 AI models.
Enriched Customer Profiles: unify historical, predictive, and real-time customer data from various sources to create a comprehensive single contestant view.
Dynamic Real-Time Marketing: Combining sophisticated modeling with real-time data, we create powerful segments and respond to contestants’ actions with personalized messages across all marketing channels.
Continuous Optimization: experimentation tools measure the incremental uplift of each campaign, journey, and strategy to continuously optimize CRM Marketing performance.
The Guide to Advance Customer Segmentation
Go in depth on advanced segmentation with this guide which was written based on analyzing tens of thousands of segments across Optimove’s customer base.
As the sweepstakes industry continues to grow, Optimove is committed to providing cutting-edge solutions that help operators achieve exceptional results. We look forward to advancing the industry through innovative, data-driven strategies that elevate player experiences and drive growth.
Guy Leshno, a seasoned PR and Communications professional, with a successful track record in leading PR strategies and projects in emerging startups. With over a decade of experience, his expertise lies in blending creative ideation, analytics, and expert writing capabilities, driving brand awareness, and improving sales.
