Optimove’s recognition in The Forrester Wave™: Cross-Channel Marketing Hubs, Q4 2024 highlights its strength as a solution for digital-first marketers who need a customer-led, orchestration-oriented marketing tool. With a focus on long-term customer loyalty, Optimove’s AI-driven tools help marketers personalize at scale, measure customer lifetime value (CLV), and automate campaigns. This approach is especially relevant for brands aiming to foster lasting customer relationships through targeted, data-driven strategies.
Key takeaways:
Optimove is recognized as “a good fit for digital-first marketers who need an orchestration-oriented CDP for building audiences and/or automating outbound marketing campaigns” in The Forrester Wave™: Cross-Channel Marketing Hubs (CCMH), Q4 2024.
The report highlights Optimove’s focus on customer-led marketing strategies, AI-driven tools, and commitment to helping brands build long-term customer loyalty. Below is a summary of Forrester’s analysis of Optimove’s strengths, strategy, and recent growth.
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A Customer-Led Strategy Focused on Lifetime Value
Optimove’s strategy is centered on helping brands build customer loyalty over time. Forrester noted Optimove’s customer-led approach, which starts with the customer and uses customer lifetime value (CLV) as a key measure of success.
Optimove looks beyond conversions and short-term revenue goals to measure customer lifetime value (CLV) as a proxy for loyalty.
Our Customer Data Platform (CDP) and audience-building tools help brands move beyond basic segmentation, enabling them to create highly-targeted, lifecycle-based personalization. This allows brands to deliver tailored messages that speak to each individual’s journey, fostering long-term loyalty.
AI Capabilities with OptiGenie and Self-Optimizing Campaigns
Forrester recognized Optimove’s AI tools, including OptiGenie, which builds on our original OptiBot assistant to support marketers with both creative and analytical tasks. This addition helps marketers access insights and create personalized content more effectively.
Optimove’s Self-Optimizing Campaigns use real-time scheduling and automation to adjust campaigns based on customer interactions. Additionally, Opti-X provides targeted personalization and optimization across different industries, with a focus on product recommendations and outbound campaigns.
Since 2012, AI-orchestrated marketing has been a hallmark of Optimove. Today, its comprehensive AI-powered suite empowers marketers to optimize workflows from Insight to Creation and through Orchestration.
Growing Presence in Latin America
The report noted Optimove’s recent growth, particularly in Latin America, where our business has expanded significantly since Forrester’s last study. This growth aligns with Optimove’s focus on providing cross-channel marketing solutions for a global customer base, especially in sectors like e-commerce, gaming, and financial services.
Forrester’s Conclusion: Optimove is a Good Fit for Digital-First Marketers
Forrester’s assessment is that Optimove is well-suited for digital-first marketers who need an orchestration-focused CDP for building audiences and automating outbound campaigns.
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Optimove will continue to be the visionary leader in being at the leading edge of cross-channel marketing solutions to support brands in building long-term customer relationships and optimizing customer lifetime value.
Rony Vexelman is Optimove’s VP of Marketing. Rony leads Optimove’s marketing strategy across regions and industries. Previously, Rony was Optimove's Director of Product Marketing leading product releases, customer marketing efforts and analyst relations. Rony holds a BA in Business Administration and Sociology from Tel Aviv University and an MBA from UCLA Anderson School of Management.
