Optimove Insights March iGaming Pulse Snapshot – U.S. Bettors Deposit 2.6x More Than Global Average
Optimove’s Pulse tool provides unprecedented visibility into iGaming and Sports betting industry performance, trends, and benchmarks. Here’s what you need to know about March
Optimove Insights is the analytical and research arm of Optimove, the #1 CRM Marketing Solution for iGaming and Sports Betting. For iGaming operators, Optimove Insights’ Pulse Snapshot reveals how regional and seasonal dynamics shape deposit behaviors, providing a vital edge for optimizing acquisition and retention strategies.
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The Big Picture
Optimove Insights found that the average deposit amount per bettor in the U.S. continues to outpace global benchmarks by more than 2.6x. In monthly deposit behavior, U.S. players consistently maintained the highest values, peaking at $600 in both August 2024 and March 2025. The global average remained stable between $193 and $225, landing at $206 in March 2025.
See chart below for more details:
This highlights a significant divergence in player value between U.S. and global bettors—a key insight for operators evaluating regional strategies.
The data indicates that U.S. bettors are higher-value users, consistently depositing larger amounts on average compared to global bettors. This trend may reflect greater confidence in the platforms or more effective engagement strategies tailored to the U.S. market.
Here are some ways operators excel at creating trust and loyalty with players using segmentation, orchestration, and personalization:
Segmentation: Identifying and targeting specific player groups — like VIPs, churn risks, or new registrants — to ensure every message is relevant and timely.
Orchestration: Automating journeys that respond to real player behavior — like triggering a follow-up offer after a deposit or pausing messages after a win.
Personalization: Crafting messages that reflect individual player preferences — from favorite games to optimal send times and preferred channels.
Understanding players and creating meaningful experiences allow operators to fine-tune acquisition funnels, set realistic KPIs, and ensure CRM strategies align with user expectations and value.
In Summary
Optimove Insights’ iGaming Pulse Snapshot for March reveals a persistent and substantial gap between U.S. and global deposit behaviors. The U.S. has averaged $538 over the past 12 months, compared to a global range under $225.
This underlines the importance of creating experiences players remember – ones that build long-term trust and loyalty.
Oren is a Marketing Research Analyst on the Professional Services team at Optimove. In this role, Oren focuses on extracting actionable marketing insights by researching and analyzing customer data for retail and gaming clients. Additionally, Oren is pursuing an industrial engineering and management degree at Shenkar College.
