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Optimove Integrates with the Best Email Performance Monitoring Solution Possible
Everyone can say they are “data-driven,” but even the ones who genuinely are can sometimes struggle to find their way through cloudy, noisy data. For anyone who deals with marketing in general and overseeing a specific channel in particular, such challenges are daily. And often, email marketers, for example, find themselves dealing with questions regarding … Continued
NFL Bettor Behavior Shows Needs for Sportsbook Operators to Know the Player’s Lifecycle
Why it Matters: As iGaming operators plan for the playoffs’ kickoff, understanding the player lifecycle stage (new-> activated-> churned -> reactivated) is a critical step in personalization. It empowers the operator to address players with highly relevant content based on their engagement history with your brand. Optimove analyzed sportsbook players’ behavior based on an analysis … Continued
The Optimove 2023 Holiday Shopping Survey Offers Retailers Insights To Enhance Brand Loyalty And Drive Success During The Holiday Season
Discover key insights from our recent 2023 Holiday Shopping Survey. It reveals that 42% of consumers prefer to shop exclusively at familiar stores or websites they have patronized before, highlighting the significant impact of loyalty on driving sales. Plus, an overwhelming majority of respondents, 93%, expressed a strong likelihood to revisit a brand or retailer … Continued
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