These 2025 resolutions will directly influence a marketer’s ability to be position-less, driving marketing effectiveness and business outcomes, including higher Return on Marketing Investment (ROI) and deeper customer loyalty. Marketers who embrace these trends will emerge as leaders and fuel innovation, growth, and overall success.
Key takeaways:
The marketing landscape is poised for a transformative shift in 2025, where the traditional boundaries of roles dissolve, giving rise to the position-less marketer. Marketers must expand their roles to become less rigid and more dynamic to provide customers with impeccable service. The “position-less marketer” uses cutting-edge technologies like AI, generative AI, and omnichannel tools to drive engagement, retention, and innovation.
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What It Means to Be a Position-less Marketer in 2025
The enemy of being a fluid multidimensional marketer is assembly-line marketing, where functions are siloed. Conversely, the position-less marketer is a professional capable of handling multiple functions, from data analysis to content creation, empowered by emerging technologies that ease decision-making and execution.
Marketers today need to be position-less, able to spot patterns, create content, run A/B tests, and analyze results — all independently. Here’s what their expanded capabilities look like:
Instant Data Power— Identify trends and audience insights without waiting for data engineers.
Creative on Demand — Develop campaign assets across channels without needing designers.
Automated Optimization — Streamline campaign testing and improve results without complex workflows.
The result? It unlocks possibilities unimagined before. Marketers gain independence, drive greater impact, and achieve results that were once out of reach. The future belongs to those who can do it all — and do it better.
Below are the resolutions that will help empower this new, position-less marketer in 2025:
#1 – Resolve to Harness the Power of AI and GenAI – Fueling Creative, Data, and Optimization Power
Creative Power: Use GenAI like ChatGPT for rapid asset creation without needing design experts.
Data Power:Employ AI to drive real-time customer insights for sharper segmentation and personalization.
Optimization Power: AI and GenAI combined can help marketers create dynamic, adaptive campaigns that evolve in real-time.
#2 – Swear By Next-Gen Tools – Enhancing Engagement
Experiment with advanced technologies like emotion AI, digital twins, and spatial computing to revolutionize customer experiences. These tools can enable marketers to craft campaigns that are not only highly targeted but also deeply immersive.
#3 – Leverage Zero-Party Data – Driving Trust and Personalization
As privacy regulations intensify, position-less marketers will lead efforts to collect and leverage zero-party data—information customers willingly share. Marketers can develop highly targeted campaigns by creating interactive, trust-building experiences that foster transparency and customer loyalty.
#4 – Focus on Retention Over Acquisition– Prioritizing Long-Term Customer Value
Keeping existing customers is far more cost-effective than acquiring new ones. Loyalty programs, post-purchase engagement, and personalized rewards will foster deeper connections and long-term customer value. Marketers must start marketing with the customer and be able to listen and respond in real-time.
The CRM Marketer Evolution’s Curve Guide
Download this guide to learn about the 5 stages of a marketer’s evolution. Discover which level you are on and how you can move up.
By resolving to embrace versatility, leverage cutting-edge technologies, and prioritize customer-centricity, the position-less marketer will lead brands to deep, meaningful customer relationships that drive growth this year and beyond.
For more insights on how to make the most of 2025, contact us to request a demo.
Pini co-founded Optimove in 2012 and has led the company, as its CEO, since its inception. With two decades of experience in analytics-driven customer marketing, business consulting and sales, he is the driving force behind Optimove. His passion for innovative and empowering technologies is what keeps Optimove ahead of the curve. He holds an MSc in Industrial Engineering and Management from Tel Aviv University.
