With shrinking teams, tighter budgets, and rising customer expectations, the need for agile, high-performing marketing has never been greater. Positionless Marketing — fueled by AI agents — is how leading brands are adapting.
It’s not about replacing jobs. It’s about unleashing potential.
The Big Picture:
Positionless Marketing is redefining what it means to be a marketer. No longer confined by job titles or organizational silos, today’s marketers are expected to move fluidly across data, creativity, and optimization — delivering real-time, personalized experiences across channels. But they’re not doing it alone. Learn more below.
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What are AI agents in Marketing
AI agents in marketing are smart tools that use Artificial Intelligence (AI) to automate tasks like customer segmentation, content creation, or ad optimization. They help brands make better, faster marketing decisions by learning from data and adjusting in real-time.
Examples include:
A chatbot that answers customer questions and recommends products.
An AI tool that writes and schedules personalized email subject lines based on customer behavior.
Enter the AI Agent
As part of a Positionless Marketing platform, AI agents don’t just automate — they amplify. They enable marketers to analyze data without an analyst, design campaigns without a designer, and optimize journeys without an operations team. In essence, AI agents are supercharging human potential.
It’s a transformation that aligns with what Josh Bersin calls The Rise of the Superworker — professionals who deliver exponential output by working alongside intelligent systems. In his January 2025 analysis, Bersin describes how AI, when embedded into everyday workflows, doesn’t replace humans — it enhances them. “We’re no longer looking at automation to eliminate work,” he writes. “We’re now using AI to elevate what people are capable of doing.”
That’s exactly what Positionless Marketing platforms are designed to do.
From Traditional Roles to Triple Threats
In traditional marketing, execution relies on a long chain of handoffs — analysts deliver insights, designers create assets, marketers execute campaigns, and ops teams optimize performance. But today’s customer expects faster, smarter, more relevant interactions.
Positionless Marketing flattens that chain. It empowers every marketer to be a “triple threat,” capable of discovering insights, building content, and optimizing journeys — all within a single platform. With the support of AI agents, these tasks can now be done in minutes, not days.
Unlike rigid automation scripts or single-function chatbots, AI agents within a Positionless Marketing platform are dynamic and context-aware. They can:
Analyze and interpret data: Instantly surface key trends, anomalies, or segments for a given campaign.
Generate content: Suggest subject lines, write copy, or build variations tailored to different audiences.
Run experiments and optimizations: Continuously A/B test and adapt messaging in real-time based on performance signals.
Act as collaborators: Provide recommendations, highlight risks, and even forecast outcomes — all within the marketer’s workflow.
This frees marketers to focus on strategy and creative direction while giving them hands-on control over execution.
AI + Human = Superworker
Bersin notes that the most successful organizations won’t simply adopt AI — they’ll “redesign work to be AI-native.” Positionless Marketing is that redesign for the marketing function. It’s a structure where AI agents augment human capabilities, leading to greater agility, creativity, and personalization.
In this model, marketers become Superworkers — not because they’re doing more, but because they’re doing the right things faster and smarter, with AI as their copilot.
In Summary
We’ve entered a new era in which marketers no longer need to wait. With Positionless Marketing and AI agents working hand in hand, they can create, test, and personalize at the speed of the customer—becoming the Superworkers modern marketing demands.
For more information on how to supercharge marketing efforts and become Positionless, contact us to request a demo.
Ben Tepfer is a storyteller with over a decade of experience in product marketing. He is passionate about driving growth through innovative product marketing strategies. As the Director of Product Marketing at Optimove, Ben drives the shaping of the narrative and positioning of the company's cutting-edge technology.
Ben specializes in developing comprehensive product marketing strategies through storytelling to showcase the unique value propositions of Optimove that resonate with target audiences across diverse industries.
Beyond his day-to-day responsibilities, Ben is a thought leader in marketing technology. He frequently shares his insights at industry conferences, contributes articles to leading publications, including Entrepreneur, Adweek, Cheddar, Huffington Post, VentureBeat, and MediaPost, and engages with the marketing community.
