Pini Yakuel at Connect 2025: Positionless Marketing – From an Idea to a Movement
Positionless Marketing breaks down silos, eliminates bottlenecks, and empowers marketers to execute campaigns faster and more independently. Join us in London, 19-20 March
Marketing teams are under growing pressure to do more with less—more campaigns, more personalization, more customer touchpoints—all while working with smaller teams and fewer resources. Traditional marketing structures, built around rigid roles and dependencies, create inefficiencies that slow execution and make scaling difficult.
Positionless Marketing removes these barriers, giving marketers direct access to the tools and insights they need to act without delays. At Optimove Connect in London, March 19-20, Optimove CEO, Pini Yakuel is set explore the rise of the Positionless Marketing movement.
Key Takeaways:
Eliminating bottlenecks by reducing reliance on multiple teams
Expanding capabilities by allowing marketers to access data, creative, and optimization tools directly
Scaling personalization by breaking down silos to create and execute customer journeys more effectively
The role of AI in accelerating execution and transforming CRM marketing
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Positionless is Now a Movement
Many marketing teams still operate like an assembly line, where different specialists handle specific tasks, leading to inefficiencies and delays. Positionless Marketing challenges this model, enabling marketers to create, test, and optimize campaigns independently.
Leading edge marketers at brands are adopting Positionless Marketing to streamline execution, scale personalization, and drive better results. This session explores how this shift is redefining CRM Marketing and what it means for the future of every marketer.
At Optimove Connect 2025, the home of Positionless Marketing, Optimove CEO Pini Yakuel will take the stage to explore how Positionless is transforming the way marketers work and becoming a movement.
His keynote will dive into the core principles behind the movement and how marketers can embrace agility, data, and AI to break free from traditional silos—unlocking faster, smarter, and more impactful marketing.
Watch Pini unveil the Positionless Marketer at Optimove Connect 2024:
Optimove Connect
Optimove Connect is where the brightest minds in marketing come together to discuss the future of AI-driven personalization, customer retention, and Positionless Marketing.
More Can’t-Miss Keynotes at Connect 2025
Pini will be joined by an incredible lineup of thought leaders, including:
Lewis Pugh, endurance swimmer and UN Patron of the Oceans will share lessons on resilience and adaptability.
Nik Badminton, futurist and author, will take us on a journey into marketing in 2035.
Industry Leaders from BetMGM, Tesco Bank, MyHeritage, Kindred Group, ComeOn and more, will share firsthand insights on how they’re navigating today’s marketing challenges and future-proofing their strategies.
Optimove Experts leading hands-on sessions to help you master Optimove, sharpen your skills, and take your CRM marketing to the next level.
Join us at Connect 2025 as Optimove CEO Pini Yakuel unveils Positionless Marketing – a revolutionary approach that empowers marketers to execute faster, independently, and at scale.
For more insights on becoming a Positionless Marketer,Request a Demo.
Rony Vexelman is Optimove’s VP of Marketing. Rony leads Optimove’s marketing strategy across regions and industries. Previously, Rony was Optimove's Director of Product Marketing leading product releases, customer marketing efforts and analyst relations. Rony holds a BA in Business Administration and Sociology from Tel Aviv University and an MBA from UCLA Anderson School of Management.
