Here’s What You Need to Excel at Positionless Marketing (According to 15 Excellent Positionless Marketers)
A roundup of the 15 most insightful, real-world quotes from standout CRM marketers—revealing what it truly takes to thrive in the era of Positionless Marketing
To thrive in the era of Positionless Marketing, today’s CRM marketer must be agile, data-savvy, and deeply customer-centric. This roundup of insights from top brands using Optimove reveals exactly how to stay ahead and why mastering these skills is no longer optional for success.
Key takeaways:
Our clients’ explanations of the dozens of nominations they submitted for our Heptagon Awards are Positionless Marketing Goldmines. We culled these hundreds of quotes and present you with the most inspiring ones.
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#1. Data Utilization and Personalization
“If customers are willing to give up their data… they’re expecting something in return. And that’s where personalization comes in.”
Marketers need to: Leverage customer data to deliver meaningful personalization.
#2. Customer Retention Focus
“Starting with the customer means focusing on retention… There are just too many alternatives out there not to do it.”
Marketers need to: Prioritize retention strategies over just acquisition to build long-term loyalty.
#3. Customer-Centric Experience
“Reaching the highest performance level means providing customers with the personalized experiences they demand.”
Marketers need to: Deliver truly customer-centric, personalized experiences to drive performance.
#4. Segmentation Precision
“We were able to segment players down to a tee, focusing on the players that have a genuine chance to convert into active players.”
Marketers need to: Master precise audience segmentation to target high-potential customers.
#5. Real-Time Communication
“We were able to provide hyper-targeted real-time automations and communications to our customers.”
Marketers need to: Deliver timely and relevant messaging through automation.
#6. Granularity & Customization
“With Optimove, we’re able to use automation to help us identify the right people to message to… We are able to now be hyper-focused and targeted with our campaigns.”
Marketers need to: Use automation for granular targeting to drive higher engagement and ROI.
#7. Campaign Agility
“Being able to leverage our customer data in an easy manner has been a gamechanger… time to launch campaigns dropped from over four hours to less than 10 minutes!”
Marketers need to: Move fast with agile tools and efficient processes.
#8. Testing and Optimization
“The ease of A/B testing within Optimove is a game changer… Optimove can also automatically implement the most effective treatment.”
Marketers need to: Test, learn, and optimize continuously with built-in A/B testing.
#9. Retention and Churn Prevention
“Since we started leveraging [Predictive Risk of Churn], we noticed a 4% decrease in our churn rate… So, it’s a big impact on our bottom line.”
Marketers need to: Use predictive analytics to proactively prevent churn.
“Optimove not only allows us to reach our customers across any channel but has also provided incredible efficiencies…”
Marketers need to: Orchestrate consistent, multichannel communications at scale.
#11. Creative Freedom Backed by Data
“Our marketing team is freer to use their creativity and to think outside the box or to test something new rather than before.”
Marketers need to: Combine data-driven insights with creative freedom to innovate.
#12. Deep Customer Insight
“Optimove enables us to really look into what our customers’ behavior is, in ways that we were never able to experience before.”
Marketers need to: Deeply understand customer behavior to drive smarter campaigns.
#13. Lifecycle Marketing Mastery
“Using Optimove, it was easy to develop Lifecycle-based, AI-driven campaigns… targeting each player with personalized offers that are relevant to them.”
Marketers need to: Develop lifecycle-based campaigns powered by AI and behavioral data.
#14. Automation with Strategy
“Optimove’s multichannel campaign automation helps us ensure that players are aware of everything we can offer them.”
Marketers need to: Automate campaigns while maintaining strategic message alignment.
#15. Collaboration with Strategic Partners
“Optimove is not just a vendor for us, they are an important strategic partner.”
Marketers need to: Work with partners who understand their goals and help them evolve strategically.
In Summary
Positionless Marketing demands a new kind of marketer—one who seamlessly blends data, creativity, and agility. These insights from top CRM teams show how Optimove empowers marketers to lead with precision, personalization, and strategic impact.
For more insights on becoming a Positionless Marketer, contact us to request a demo.
Rony Vexelman is Optimove’s VP of Marketing. Rony leads Optimove’s marketing strategy across regions and industries. Previously, Rony was Optimove's Director of Product Marketing leading product releases, customer marketing efforts and analyst relations. Rony holds a BA in Business Administration and Sociology from Tel Aviv University and an MBA from UCLA Anderson School of Management.
