Renowned expert whose research focuses on enterprise marketing technologies, including cross-channel campaign management, marketing resource management, and real-time interaction management, will address attendees of Optimove Connect.  
 
The title of his talk is The Future of Customer-Obsessed Marketing. 

With martech spending reaching new heights, with diminishing returns, Warner offers marketers a rare opportunity to gain insights to ensure that marketing spend does deliver increasing returns.   

Much of his advice is derived from a July 2023 report Warner and his colleagues authored entitled: 2023 B2C Marketing Challenges and Priorities: Stay Focused to Avoid Distractions Like Generative AI Hype.   

Warner will provide his perspective on maximizing Martech investments, exploring generative AI, and enhancing sustainable engagement beyond offers and promotions, to ensure that your marketing spend delivers returns in perpetuity. Join us for this engaging talk and keep your customers engaged.   

Warner joins Neil Hoyne, Chief Strategist at Google, as keynote speaker at the conference. The renowned customer analytics expert and best-selling author of “Converted: The Data-Driven Way to Win Customers’ Hearts,” will deliver his keynote address entitled The Data-Driven Way to Win Customers’ Hearts. 

Click here to secure your place at Optimove Connect.  

Below are the top tracks and highlights for Connect 2024:  

Customer Spotlight Track – Customers take you inside real-world experiences and success stories of working with Optimove.    

Maximizing Optimove Track – Unlock the full potential of Optimove with practical advice and insightful use cases from our leading experts. 

Strategic Spotlight Track – Discover customer-led strategies and research based on 3,000+ monthly hours of experience.    

Executive Roundtables – Meet with senior executives from companies like yours to compare notes, discuss challenges, and explore the future.   
  

Check out the full agenda  

Published on February 29th, 2024

Posted in

• Multichannel Marketing

Rony Vexelman

Rony Vexelman is Optimove’s VP of Marketing. Rony leads Optimove’s marketing strategy across regions and industries. Previously, Rony was Optimove's Director of Product Marketing leading product releases, customer marketing efforts and analyst relations. Rony holds a BA in Business Administration and Sociology from Tel Aviv University and an MBA from UCLA Anderson School of Management.