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Transforming customer-first marketing with AI Technology
So far so impressive … The thing is, it’s not just a simple case of plug-and-go when it comes to CDP/AI integration – or rather, it can be, but there’s a lot more to consider! From data management and activation to designing your CDP to take advantage of AI to reimagining your entire marketing operations, … Continued
NFL Bettor Behavior Shows Needs for Sportsbook Operators to Know the Player’s Lifecycle
Why it Matters: As iGaming operators plan for the playoffs’ kickoff, understanding the player lifecycle stage (new-> activated-> churned -> reactivated) is a critical step in personalization. It empowers the operator to address players with highly relevant content based on their engagement history with your brand. Optimove analyzed sportsbook players’ behavior based on an analysis … Continued
Optimove’s 2023 Survey Key Highlight: Brands Still Subject Consumers to Marketing Fatigue
Why it Matters: Marketing fatigue happens when consumers feel overwhelmed by generic and irrelevant messages. It can cause customer alienation, diminished loyalty, and reduced trust and lead to negative brand perception, wasted resources, and lower return on investment. For brands, message relevancy and personalization are key to mitigating marketing fatigue. Both are crucial for maintaining … Continued
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