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Watch: CRM Hack on RFM and our B2CRM Weekly News Update
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DIY Hack: How to Calculate Customer Lifetime Value
Customer Lifetime Value Calculation Customer lifetime value is a key metric that every marketer should track, as it usually reflects the core health of customer-centric businesses. There are various formulas floating around the Web aimed at helping marketers quickly calculate customer lifetime value. Using these straightforward equations may be appealing, but when components of the … Continued
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