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Top 10 Blogs of 2024

Discover the hottest CRM marketing topics of 2024 chosen by our readers, from AI innovation to position-less marketing and more

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Take the next step with our CRM marketer evolution curve

In 2024, marketers zeroed in on CRM Marketing strategies that redefined customer engagement and set new industry standards. From embracing AI responsibly to exploring innovative approaches like generosity marketing and position-less marketing, these were the trending topics that shaped the year.

The top 10 of 2024:

Let’s revisit the top 10 blogs that resonated most with our audience, sparking ideas and driving conversations about the future of marketing.

#1 – How AI in Journey Orchestration Deepens Customer Engagement 

#2 – Be Empowered: Elect to Be a Position-less Marketer

#3 – Optimove’s AI-Orchestrated Gamification Hits the ‘Goldilocks Zone’ Keeping Players Engaged in iGaming 

#4 – Optimove Named the Visionary Leader in Gartner’s 2024 Magic Quadrant for Multichannel Marketing Hubs

#5 – Thinking Ahead: 14 Strategic Imperatives to Thrive: 2025 Marketing Predictions

The CRM Marketer Evolution’s Curve Guide 

 

#6 – AI in Marketing: How Optimove Balances Innovation with Responsibility

#7 – 2024 Marketing Fatigue Insights

#9 –Generosity Marketing Part I: 5 Keys for Marketing Executives

#10 – Declare Independence as a Marketer – Be Position-less

As we enter 2025, these top blogs from 2024 remind us how impactful forward-thinking strategies and insights can be in shaping the future of CRM marketing.

For more tailored insights and blog recommendations, contact us to request a demo.

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Rob Wyse

Rob Wyse is Senior Director of Communications at Optimove. As a communications consultant, he has been influential in changing public opinion and policy to drive market opportunity. Example issues he has worked on include climate change, healthcare reform, homeland security, cloud transformation, AI, and other timely issues.

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