Use This One-Two Punch to Power Personalized and Unified CRM-Journeys Across All Your Channels
See how your brand can join those that orchestrate perfectly aligned multichannel customer interactions by combining Optimove's and Attentive's capabilities
Growing through your existing customers is more cost-effective than acquiring new ones. Still, with more and more customers turning to online as their preferred form of purchasing, brands often struggle to stand out in the crowd, acquire new customers and provide them with a positive experience from the get-go. The kind of experience that would keep them with the brand for the long haul.
One of the best ways to solve this challenge and remain competitive in an overflowing market is to create a unified and personalized customer experience across all touchpoints. That’s what customers have come to expect.
By combining Optimove’s multichannel orchestration engine with Attentive’s (an Optimove partner) channel growth and mobile messaging capabilities – you’ll grow your customer base, gather valuable information about them, and deliver the optimal message to each customer every time.
How It Works
Using Attentive’s proprietary Two-Tap Technology and Optimove’s orchestration next-gen tech to facilitate contextually relevant communications, you can offer special promotions to incentivize new visitors to provide you with their email address.
Once the email address is received, it is synced in realtime to Optimove, automatically creating a new customer record and triggering your welcome series’s first email. This also means – growing your email list!
Take a look at the following flowchart to discover how you can begin having a meaningful and personalized relationship with your customers by incentivizing new visitors to provide you with their email address:
Personalize Customer Interactions
But that’s only the beginning.
Today’s customers expect you to provide personalized customer interactions across all touchpoints. Sending conflicting messages through different channels or misaligned offers due to a lack of unified customer profiles – can hurt your brand’s reputation and lead to customer churn.
That’s why combining Optimove and Attentive to ensure each customer has the most relevant and personal experience each time they interact with your brand is so crucial.
Leverage Customer Information in Realtime
You can capture customer emails and mobile phone numbers with Attentive’s proprietary technology and automatically sync them to Optimove in realtime to activate these profiles across channels.
This is possible due to Optmive’s new realtime segmentation capabilities, which are powered by Axonite’s realtime event streaming platform and are integrated into Optimove’s solution.
You can also create granular, multidimensional customer segments to target customers via SMS and deliver contextualized communications.
Two examples:
Leverage all your transactional, demographic, and behavioral customer data in Optimove to create hundreds of segments that can be activated in Attentive campaigns.
Ensure customers receive only the most relevant communications via Attentive campaigns by orchestrating them in unison with other multi-channel campaigns using Optimove’s prioritization, exclusion, and testing mechanisms.
Get Started Today
Customers who experience end-to-end personalized interactions exhibit greater brand loyalty and have a higher lifetime value, but this can only be achieved with true personalization at scale. Luckily, the next-gen technology to empower that already exists.
By choosing Optimove, you go with the best-in-class strategy – inserting your brand into a best-of-breed ecosystem that powers personalized and unified CRM journeys across all channels, from mobile messages to website visits and beyond.
Gabriella Laster is Product Marketing Manager at Optimove, responsible for prospect marketing and product messaging. Gabriella holds a B.A. in International Relations and English Literature and an Executive MBA from Hebrew University.
