Related Blogs
Email Marketing in the Wake of COVID-19: Keeping your program healthy
The COVID-19 pandemic currently impacting our world is something I once only believed was possible in Hollywood movies – schools being closed for more than a month in some areas, entire companies forcing employees to work from home, restaurants and bars closing and the scary thoughts of how this is impacting our economies all while … Continued
To Lock or Not to Lock Customers (into CRM Journeys)
When creating multi-step customer journeys, one of the dilemmas marketers have, is whether to lock customers into journeys or leave them to migrate freely between one journey and another. It’s a question because to map out customer journeys, marketers typically turn to a trusted blank canvas. And that blank canvas can be a marketer’s best … Continued
Contextualizing Realtime Customer Marketing for Retailers – Part I
It’s no secret that retailers that combine realtime marketing with historical customer data provide their customers with a contextual and unified experience, which is key in generating higher Customer Lifetime Value. Simply put – doing so can give you the best of both worlds. The historical data allows you to define your customers and understand … Continued
Get a personalized tour of Optimove
Let us show you how to go from tens to hundreds of segments