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CRM Marketing at Its Best: See How John Hardy Increased Monthly Average Net Revenue By 53% (along with other KPIs)
Like most customer-centric organizations, John Hardy’s marketing team is determined to deliver customer-first experiences, industry-leading customer satisfaction, and nurture meaningful customer loyalty. Because they, too, understand the strategic importance of smartly growing through their existing customers. Especially since the shift in focus from wholesaling and brick-and-mortar stores to direct-to-consumer digital sales created major challenges – … Continued
See How Paper Source Increased Customer Reactivation rate by 126%
With the declared goal to “Do Something Creative Every Day,” Paper Source is committed to offering inspiration and innovation to their customers as they celebrate life’s special moments, both big and small. They are also committed to the same values of creativity and innovation in their customer marketing. However, the drastic shifts in everyday life … Continued
Smart CRM Basics: Customer Behavior Modeling
Many would agree with us when we say that it’s actually quite challenging to build a good customer behavior model. The mathematical techniques required are complex and risky. And the smart and experienced customer analytics expert – who will know how to do it – is expensive and hard to find. Even once your customer behavior model has been built, it’s not easy to manipulate it for the purpose … Continued
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