With billions of users around the world and a 98% message open rate, WhatsApp is one of the most powerful tools for communicating and engaging with customers. With WhatsApp as part of Optimove, here’s what marketers should know
Key takeaways:
Optimove’s WhatsApp integration is an opportunity for brands to grow, continue to foster loyalty, and connect with customers globally
It allows brands to create measured, impactful, personalized experiences for customers – wherever they’re at on their customer journey
In 2024, there’s no shortage of marketing channels brands can use to reach customers, such as email, SMS, mobile push, and web pop-ups. With over two billion active users worldwide, WhatsApp is a powerful marketing channel that brands can’t afford to ignore.
Optimove added WhatsApp to its mix of marketing channels, allowing brands to connect with customers across the globe and incorporate this dominant messaging app and marketing channel into their customer marketing strategy.
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8 Reasons Why WhatsApp is a Must-Have for Brands and Marketers
Why is WhatsApp an essential tool for brands and marketers to communicate with customers? Here are eight reasons:
It’s Everywhere: With a massive global user base (again, that’s two billion!), WhatsApp offers unparalleled reach, making it an ideal platform for connecting with customers across demographics and geographies.
Off-the-Charts Engagement: WhatsApp boasts some of the highest engagement rates among messaging apps. Messages sent through WhatsApp are more likely to be opened and responded to quickly than emails or other communication forms.
Real-time Response: WhatsApp enables instant, real-time communication, allowing brands to engage with customers promptly. This immediacy is crucial for customer support, timely updates, and marketing campaigns.
Rich Media: WhatsApp supports various media types, including text, images, videos, voice messages, and documents. This versatility allows businesses to create engaging, multimedia-rich content that captures attention and drives action.
Personalization: The platform’s direct messaging nature allows for personalized interactions. Brands can send tailored messages based on customer preferences and behaviors, enhancing the customer experience.
Security First: WhatsApp’s end-to-end encryption ensures all communications are secure and private. This level of security builds trust with customers, especially when handling sensitive information.
It Saves Money: WhatsApp marketing is relatively low-cost compared to traditional marketing channels. It leverages the app’s existing infrastructure, reducing the need for additional investment in technology.
Two to Tango: WhatsApp allows two-way conversations, fostering more robust customer relationships and encouraging feedback and engagement. How can brands work with Optimove to incorporate WhatsApp into AI-orchestrated campaigns and journeys? Here are some common use cases to get started.
Effective WhatsApp Strategies for Maximum Engagement
Abandoned Cart Reminders
The following are ways brands can use this channel for abandoned carts:
Send a WhatsApp reminder shortly after customers abandon their cart, encouraging them to complete their purchase. Include a personalized message and a direct link to their cart to make follow-through easy.
Incentivize them! Send a discount code or offer to encourage customers to complete their purchase. For example, “We noticed you left some items in your cart. Complete your purchase now and enjoy 10% off!”
While supplies last: Create a sense of urgency by highlighting low stock levels or time-limited offers, prompting customers to act quickly.
Product Announcements and Updates
Ways brands can keep customers excited and engaged via WhatsApp:
Announce new product launches and offer pre-order options or early access to loyal customers, generating buzz and anticipation.
Tease what’s coming by sharing a sneak peek of upcoming products, building hype, and encouraging customers to stay engaged.
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Sean Mihlo is a Product Marketing Manager at Optimove, focusing on the company's channel offerings, including OptiMail, OptiMobile, OptiText, and Web. With over ten years of experience at high-growth startups and leading global businesses, Sean has deep expertise in product marketing, project management, and client management. He holds a Bachelor’s degree in English.
