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Last year’s March Madness betting trends provide a blueprint for sportsbooks to optimize player value in 2025

What retailers need to know about building long-lasting customer relationships

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Data, Marketing and the Universe

Real-time events, data-driven insights, and personalized experiences keep players engaged on in-play betting. Here’s how

How to Keep Your First-Time Customers Coming Back

Discover how to improve player retention by enhancing the overall experience for players

Acquisition integrates Adact’s gamification technology into Optimove’s Positionless Marketing platform to build the future of gamification and loyalty

Discover how NFL bettors shift their wagering behavior from the regular season to the playoffs and the Super Bowl

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