Customer Engagement Solution for Retailers
Start your marketing with the customer and strategically invest in retention marketing to foster customer long-term loyalty and maximize lifetime value.
Unified Access
to Customer Data
and Insights
Empower your marketing teams with seamless access to unified omnichannel historical, real-time, and predictive customer data, eliminating the reliance on engineering resources. Discover powerful customer insights with purpose-built customer explorers and AI tools to create hyper-segmented retention marketing strategies that ensure precise targeting and personalized interactions across all channels.
Blain’s Farm & Fleet Improves Personalization with Optimove
“Optimove is very intuitive, yet super advanced and it can handle our very diverse customer base and very vast product catalog.”
Customer-Centric
Orchestration and
Personalization
Start every campaign from the customer, rather than a product or seasonal event, maximizing the relevance of each message for your individual customers. By synergizing marketer- and AI-led campaign prioritization and exclusion frameworks Optimove ensures each customer has a personalized journey that maximizes engagement and business impact.
AI-Driven
Promotional
Spend Optimization
Optimize promotional spend while boosting customer response rates by leveraging self-optimizing AI models that autonomously select the ideal promotional amount for each customer. Within Optimove’s Customer-Led Marketing Platform, the unified historical, real-time, and predictive customer data is leveraged to inform AI decisions on ideal promotional offers for each customer, ensuring the efficient use of resources and maximizing the impact of your marketing efforts.
Next Generation
Personalized
Digital Experiences
Dynamically personalize your website, mobile app, and outbound messages with Optimove’s Digital Experience Platform by utilizing over 20 unique AI models. From personalizing a customer’s search results in real-time, to dynamically serving personalized in-app product recommendations, through to personalizing your online cart based on models such as “Popular Near You” and “Because You Bought.”
Marketing Incrementality
Measurement and
Optimization
Gain comprehensive insights into the incremental business impact of your entire customer marketing plan and each individual campaign using productized control groups. Leverage AI to discover untapped potential in your customer base as well as optimize your marketing strategy.
Get a personalized tour of Optimove
Let us show you how agile and powerful
automated predictive marketing can be.